It’s preferable to make your affiliate program transparent, as Grammarly did by disclosing commission details before submitting to the program. Also, try to supply affiliates with the materials they need to advertise and convert visitors for you.
6. Map the Locations of Potential Customers
If you provide a digital product that does not require a physical location, it’s still a mistake to run advertising everywhere and hope for the best.
Campaigns that match the styles and culture of the target demographic’s location are more likely to resonate with the target audience. That’s why being open to targeting people from any place can damage your acquisition approach.
Mapping the location of your target consumers will allow you to make better recommendations, take appropriate actions, and incorporate relevant keywords based on their location. Also, it will lower your ad spend.
7. Build Custom Tools for Lead Generation
Lead generation increases your possibilities of bringing new customers into your sales funnel and boosts your chances of making sales. You may generate leads through various channels and tools such as marketing content, cold calling, product trials, forms, lead landing pages, and so on.
It’s a good idea to build tools that match your goals, strategy, service, and target audience to evaluate and implement your approach. For instance, you might create custom landing pages for specific audiences and build a form scraping tool that collects submissions on your landing page to add all of your leads into your contact database automatically.
You may build your tools with coding or a lead-generating platform like OptinMonster, LeadPages, orHello Bar that make managing leads and keeping track of the workflow simple.
8. Create Co-Branded Content
Co-branded content is a win-win situation for both parties. You might broaden your reach and generate massive lists of new clients from a qualified customer base of another well-known brand. Also, you divide the expense of a lead campaign with a single or numerous brands, resulting in high-quality lead generation, improved brand awareness, and effective trust-building.
For the best results, the co-branded partnership should be with a like-minded company with comparable values, purposes, or missions. Also, collaboration with complementing brands may be a tremendous success.
The camera manufacturer GoPro and the energy drink producer Red Bull, for instance, recently established a worldwide partnership that involves content creation, distribution, cross-promotion, and product development. This co-branded content incorporates GoPro cameras to record immersive footage of Red Bull media productions and events: