This is especially true for partner digital marketing. This is the case for influencers, bloggers, WordPress wizards, podcast players, content creators, Amazon associates, or another type of affiliate altogether.
However, if you have to remember to send an email to everyone who joins your list, this could result in a lot of missed leads and a good deal of mind-numbing donkey work. It’s an example of business processing you’d do well to automate.
So, this is where an autoresponder comes in. It can revolutionize your marketing tactics. Combine it with a data transfer product like CPAPI and you’ll be really cooking. Let’s see what it does and why you need one. Welcome to the complete guide.
What’s an Autoresponder?
To the beginner, who’s considering what to invest in for their startup, an autoresponder might sound like something that would be very low down the list.
After all, at its most basic, an autoresponder is simply an application that automatically sends emails out. An “out of office” message is a very basic form of autoresponder. However, for the purposes of partner marketing, a more sophisticated version is in the spotlight.
In this context, an autoresponder is a tool that does four principal jobs for an affiliate network.
Those four jobs are all part of effective lead generation. First, it collects email addresses which are entered onto the affiliate site’s subscriber form (which should be quite high profile, ideally on the landing page), and then puts this information into an email list database.
Thirdly, it automatically sends emails out to database subscribers. The final role of an autoresponder is to provide statistics on email effectiveness. Much as a lot can be learned from call center recordings, it pays to keep a retrospective eye on what’s worked and what hasn’t with affiliate emails.
When a visitor to your website opts in to receiving updates from you, an autoresponder will send an onboarding message straight away. More emails will follow on specific days, as scheduled by you. It can be said that this particular application of an autoresponder is a set it and forget it procedure. With the right wording, this can become a passive income opportunity.
But you can do so much more with an autoresponder. Read on, and see what it can do to help an entrepreneur to retail affiliate products.
Using an Autoresponder to Sell a Product
An autoresponder is an asset to any affiliate marketing strategy. You can set up a sequence that will leverage the subscriber’s buy-in and make them feel valued while you’re selling to them. This is the essence of successful affiliate marketing.