– Can you give us a glance of the applications you use on your phone?
My phone is extremely boring. The majority of apps messengers – Telegram, WeChat, Whatsapp and many more, having in mind our industry is all over the world, different regions, have different preferable messengers. Instagram is the only social network that I use on my phone. Outside of that, there are a lot of self-improvement apps that I am using on day to day basis, such as Mimo (basic coding), Elevate (self-improvement), Groovepad (basic music production), Calm (meditation app).
– What are the biggest affiliate marketing talking points that you’ve noticed recently? And on a more personal level, what do you think will evolve in the industry this year?
This year is a bit different than any other. The reason for that – COVID19. With this global pandemic happening, the needs of the basic internet user drastically changed. Surely the emerging verticals this year are all around the “stay-at-home” campaigns. And what is better than Streaming and Video on demand, when you are stuck at home for months?
A lot of “Kids” services also got a lot of attention from parents, who were stuck with their kids at home and were ready to explore any content as long as they can engage their kids for a couple of hours with something. Together with that, all types of Gaming content exploded as well.
– “Programmatic” is a buzzword that has being hyped lately. It seems like it appeared out of nowhere and now everyone is talking only about it. What’s the reason for that?
The reason for that is one and only, it will make our lives easier and more simplified. I had a friend saying: “The more bots you create, the more you are going to sleep at night”.
The Programmatic ad buying is basically that, you teach a machine how to manage and deal with all your digital advertising, opposed to the manual handwork we have all been doing. Surely it is something that each company should review and explore, as the world is moving towards more and more automation and the Programmatic ad buying is at the moment what it seems the solution to automate our Digital Marketing Industry.