Dating Partners is an affiliate program of dating and social discovery sites. It helps publishers work with dozens of direct advertisers in the dating vertical across the globe. Now, Dating Partners is a huge market player with a total audience of over 20 million people.
To start such a program several years ago and lead it to the current state, Dating Partners’ founders needed a robust technology to manage all the processes. Partner marketing platform became the solution of choice to start the program. After testing several options, Dating Partners reached out to Affise.
Dating Partners’ choice fell on Affise, as the platform offered a robust set of tools for full-cycle campaign management. With its help, Dating Partners started running their first campaigns. Affise’s capacities allowed them to manage affiliates, analyze performance, optimize campaigns for a larger profit, and automate a considerable part of the workflow.
The main Affise’s advantage for aspiring partner program was an easy-to-use, responsive interface. Dating Partners liked the all-encompassing offers page, where affiliates can get a detailed overview of the current state of the offers.
The platform lets Dating Partners have a full view of everything on one page. Affiliates, offers’ statuses, privacy level, geo and smart targeting, CRs and caps, revenues and payouts, and other helpful information are gathered in an insightful dashboard.
As Dating Partners works in the dating vertical, several points are crucial for them:
Affise helped Dating Partners optimize a huge part of the operational workflow and allowed them to concentrate on primary business tasks. Dating Partners underlines the quality of support they receive: everything is prompt and professional. The Affise team also understands the reasoning behind Dating Partners ad campaigns and is always eager to provide some business advice.
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