Strategies in Digital Acquisition
The success of each digital acquisition strategy depends on your research, current brand awareness, acquisition channels and target market. Here are some ideas for your business to explore.
Refresh Old Content
Recycle existing content and give it a new lease of life. You’ve probably got reams of old content that a bit of a spruce up and optimization will do wonders for. This is a great method of enhancing your organic traffic and audience reach.
Invest in using someone’s audience
Search platforms to find a great industry partner for your business. Your best bet is to seek a comparably sized and targeted reach. Once you’ve established contact, set up an email campaign using your partner’s contacts and watch the new customers roll in.
Co-branding and Collaboration
In addition to partnering with businesses in similar industries to your own, seek collaboration with different business models. Again, a high audience reach is key for good partnerships. Done right, co-branding partnerships promote both businesses and drive customer acquisitions.
Referral Program
Fun fact: 63% of US investment advisors cited referral programs as a marketing strategy to explore in 2020. 63% of investment advisors aren’t wrong. Referral programs and partnerships are a great strategy to boost customer acquisitions.
Use Content Marketing to Acquire Customers
Explore different types of content marketing to engage customers. This can be in the form of blogs, videos, resources, or downloads. Experiment with strategically placed calls to action to drive customer participation. Analyze your digital content using Google Analytics tools to measure success.
Social Media Marketing
Experiment with your chosen social media platforms to market to your audience. Create engaging social content that showcases your business’s personality. Think about the kind of posts that will prompt sharing for maximum engagement and reach.
SEO
Make sure your search engine optimization is top-notch by creating content that attracts your target audience to your website. Play around with keywords, and don’t forget meta tags, descriptions and alt tags. This SEO strategy is doubly effective as your SEO rankings improve and customer reach increases.
Email Marketing
Regular email campaigns and business newsletters engage customers successfully. Keep your audience up to date with special offers, incentives and company news. Ensure your website has a sign-up customer form to capture lead generation emails and build an exclusive email campaign list.
Beauty giant Sephora nails its email marketing campaigns. Check out their special offers for their customers in an automated marketing email shot. Who would resist the chance to win a trip to Paris? Unless you live in Paris, of course.