In the age of connectedness, branding is so much more than simply carving your niche. In fact, carving your niche is just the first step. Today, crafting a successful brand means building a rapport with your customer — establishing your tone of voice, putting a face to the company, being visible online, and creating a community.
One way companies are working together to boost their brand profile is through partner marketing — an effective way for two or more companies to join forces and access broader audiences and customer bases.
Partner marketing is an effective strategy that gives your business the opportunity to collaborate with a like-minded business with a similar target demographic, and each business reaps the benefits. It’s a win-win!
The team here at Affise have compiled a list of brands leading the way when it comes to partner marketing. Read on for insight into the brands across a range of industries — from beauty to fintech, and homeware to healthcare – setting a precedent for others to follow throughout 2022 and beyond.