Having created a great SaaS product, you still need to be recognized and known in certain markets. When it comes to marketing, many startups and young SaaS businesses prioritize short-term results. They don’t even look towards channels like partner marketing. However, is it worth giving up on an inexpensive and performance-based strategy that pushes the boundaries and accelerates SaaS growth?
Partner marketing can crucially increase a SaaS company’s income in the long run, and that’s not all. Through partnerships, you can build trust around your brand. And in the end, while your partners promote your product, you can make room to focus on further developing and improving your own product.