Migrating to Affise MMP: A Practical Guide for Smooth Transition

Analyze Your Current Infrastructure
- List all your apps, advertising partners, and traffic sources.
- Record all tracking links, postbacks, integrations, and BI/reporting connections.
- Determine the contract expiration dates with your current MMP.
Notify Stakeholders
- Inform clients, partners, the development team, and analysts about the upcoming migration.
- Align on a migration schedule to minimize risk.
Create an Affise MMP Account and Set Up Access
- Register your account on Affise MMP.

Set up accounts and permissions for all necessary team members.

Example Migration Timeline

Stage	Duration	Responsible
Data prep and notifications	1-2 days	Project Lead
Partner registration/link setup	1-2 days	Account Team
SDK integration	2-3 days	Mobile Dev Team
Affise MMP setup	1 day	Tech Team
Partner integration	1-2 days	Account Team
Testing	1 day	QA/Tech Team
Final migration	1 day	All

Familiarize Yourself with Affise MMP SDK Documentation:
- Android SDK
- iOS SDK
- React Native SDK
- Flutter SDK
- Unity SDK
Integrate the SDK into Mobile Apps
- Add the Affise SDK to each application according to the documentation for your platform.
- Perform basic SDK setup (initialization with your keys and app IDs).
- Test SDK performance in a staging environment before release.
Configure User Event Transmission
- Set up automatic transmission of standard events (install, launch, etc.).
- Add custom events (registration, purchase, screen views, target actions, etc.).
- Compare the full list of events with those tracked by your previous MMP to ensure analytics continuity.
- Use the Affise MMP dashboard to check that all events are received and displayed correctly.
Release App Updates
- Test the integration in QA builds.
- Publish updated app versions with the integrated Affise SDK to app stores.

Create Apps in Affise MMP
- Create a new app entry in the Affise MMP panel for each mobile app.
- Fill in all required parameters (bundle ID, platform, app store links, etc.).
Generate New Tracking Links
- Generate new tracking links for each advertising partner/traffic source (considering new partner accounts).
- Check parameter transmission (utm, click id, etc.) for accuracy.
Set Up Postbacks
- Set up postback URLs in Affise MMP to send events to partner systems.
- Verify that all events and parameters are mapped correctly.
Coordinate Integrations with Partners
- Send new tracking links to partners.
- Ensure partners have implemented and confirmed the new links on their side.
Set Up BI/Reporting
- Test data exports and integrations with your agency’s BI/reporting systems (e.g. : Google Cloud, Amazon S3, Power BI).

Perform Test Conversions and Events
- Test all tracking links and event transmissions from the app.
- Compare data between Affise MMP and partner systems for accuracy.
Validate Analytics
- Compare key metrics (installs, purchases, registrations, etc.) between the old and new MMPs.
- Double-check reporting in Affise MMP.
Check BI/Integration and Postback Accuracy
- Make sure all data is reaching your external systems and partners correctly.

Register Partners in Affise MMP
- Inform all advertising partners about the need to register on Affise MMP (if they don’t have an account yet).
- Provide partners with instructions or a link for registration: Affiliate registration on Affise
- Support partners during the registration and activation process if needed.
Set Up Partner Tracking Links
- After registration, partners should create their partner tracking links in the Affise MMP system.
- Make sure the new links are coordinated with the agency and correctly transmit required parameters (click id, subid, etc.).
- Ensure all partners update their campaigns to use the new Affise tracking links.

Switch All Campaigns to New Affise MMP Tracking Links
- Fully migrate all traffic to Affise, and discontinue parallel use of the old MMP.
Inform All Stakeholders of the Completion
- Distribute guides and instructions on working with Affise MMP to partners and internal teams.
Closely Monitor in the Initial Days
- Respond promptly to any issues, and closely track event and data accuracy.