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Running an e-commerce business means constantly looking for ways to attract new customers without letting acquisition costs eat into your margins. Paid advertising can deliver results, but costs fluctuate, competition is fierce, and growth becomes difficult when every new sale depends on another ad click.
Affiliate marketing offers a different approach. Instead of paying for every impression or click, you partner with creators, publishers, influencers, and other businesses that promote your products in exchange for a commission when they generate a qualifying result. As a result, your acquisition costs are more closely tied to measurable outcomes rather than advertising exposure alone.
The challenge? Managing an affiliate program becomes complicated surprisingly quickly. You need to track sales accurately, calculate commissions, onboard partners, prevent fraud, and make sure everyone gets paid on time. A spreadsheet might work for your first five affiliates, but it won’t necessarily work for 500.
That’s where affiliate marketing software comes in.
The right platform can automate routine tasks, give you a clearer picture of which partnerships generate revenue, and help you grow your program without adding the same amount of administrative work.
In this guide, we’ll compare eight affiliate marketing software platforms worth considering in 2027: Affise, Refersion, Tapfiliate, Post Affiliate Pro, Levanta, AffiliateWP, impact.com, and Simple Affiliate. We’ll cover their key features, ideal use cases, pricing considerations, and the factors to evaluate before choosing a solution for your store.
Bottom line: Choose affiliate marketing software based on your e-commerce platform, tracking requirements, partner strategy, and budget. A platform that works well for a small Shopify store may not be the right choice for a business managing hundreds of partners across multiple sales channels.
Not every affiliate platform solves the same problem. For example, some are built for Shopify merchants launching their first creator program, while others support complex partnerships across multiple sales channels. Therefore, the right choice depends on your store’s size, partner strategy, and operational requirements.
| Platform | Best For | Key Capabilities | Ideal Business Type |
| Affise | Scaling affiliate programs and managing complex partnerships | Affiliate tracking, product feeds, promo codes, analytics, automation, and fraud prevention | Growing and established e-commerce businesses |
| Refersion | Shopify and multi-platform e-commerce affiliate programs | Affiliate and influencer tracking, commission management, reporting, and partner management | Small to large online retailers |
| Tapfiliate | Launching and growing an affiliate program | Affiliate tracking, branded partner experiences, commission rules, and integrations | Small and midsize e-commerce businesses |
| Post Affiliate Pro | Flexible affiliate program management | Affiliate tracking, campaign management, commission structures, and reporting | Businesses that want control over their own affiliate program |
| Levanta | Creator and affiliate partnerships across marketplaces | Product links, affiliate tracking, and marketplace-focused partner workflows | Amazon, Walmart, Shopify, and other supported commerce sellers |
| AffiliateWP | WordPress and WooCommerce stores | WordPress-native affiliate tracking, referral reporting, and commission management | Businesses running self-hosted WordPress stores |
| impact.com | Enterprise partnership management | Affiliate, influencer, and partner management, attribution, automation, and reporting | Mid-market and enterprise brands |
| Simple Affiliate | Straightforward Shopify affiliate programs | Affiliate registration, referral tracking, commission management, and payouts | Shopify merchants seeking a simple setup |
This is a use-case-based shortlist, not a universal ranking. Exact integrations, available features, and pricing can vary by plan and change over time.
E-commerce affiliate marketing software helps online stores create, manage, and measure partnerships with people or businesses that promote their products.
In practice, the platform assigns affiliates unique tracking links, records referral activity, attributes eligible purchases, calculates commissions, and provides performance reports. This allows merchants to monitor their programs in one place rather than relying on separate spreadsheets and manual calculations.
For example, imagine you run a skincare store on Shopify. You partner with 20 beauty creators who publish product reviews and share links with their audiences.
Without dedicated software, you might need to check orders manually, reconcile discount codes, calculate commissions, and contact every creator about payments. As your program grows, this becomes time-consuming and leaves room for mistakes.
With affiliate software, much of that work can be handled in one place.
Depending on the solution, you may be able to:
One distinction is worth understanding before comparing platforms: affiliate software is not necessarily an affiliate network.
Affiliate software helps you operate your own program. An affiliate network can also provide access to an existing pool of publishers and advertisers. Some solutions combine elements of both, while others focus on tracking and program management.
Affise is a performance marketing and partner management platform designed to help businesses manage, measure, and optimize partnerships at scale.
For e-commerce brands, affiliate marketing can involve much more than sharing a few discount codes. A growing program might include content publishers, coupon websites, comparison platforms, creators, agencies, and other partners, each with different commission agreements and reporting requirements.
Affise offers tools designed to help businesses manage these relationships while keeping tracking, analytics, and operational workflows connected. Its e-commerce capabilities include product feeds, promo code tracking, QR code tracking, and WooCommerce integration options.
Affise is worth considering when an affiliate program has grown beyond a simple referral setup. For example, a retailer working with hundreds of partners may need different commission structures, product-level reporting, automated partner workflows, and a reliable way to compare performance across campaigns.
For example, product feeds can make it easier for partners to access current product information. In addition, promo code tracking provides another way to measure sales when traditional referral links are not the only part of a campaign. Together, these capabilities help businesses review partner performance and manage different promotional activities more effectively.
The platform is particularly relevant for businesses that want greater control over performance marketing operations rather than relying on a lightweight plugin alone.
Best for: Growing and established e-commerce businesses with multiple affiliate types, complex tracking needs, or plans to expand their partner programs.
Consider before choosing: Affise may offer more functionality than a small store needs at the beginning. Ask for a demonstration of the features relevant to your store, along with pricing, integration requirements, and implementation support.
Website: https://affise.com/ecommerce/
E-commerce businesses often work with several partner types, each using different promotional methods. Some publishers rely on traditional affiliate links, while creators may use discount codes and offline promotions may require QR codes.
Affise supports different tracking approaches, helping businesses measure partner-driven activity across these campaigns. Product feeds can also make product information available to partners, while reporting tools help teams review campaign performance and identify opportunities for optimization.
This makes Affise relevant to growing retailers that need more than a basic affiliate referral plugin.
Refersion is an affiliate marketing platform built to help e-commerce businesses manage affiliates, influencers, referrals, and commission payments.
It connects with e-commerce stores so merchants can track referral sales, manage partner offers, monitor performance, and organize affiliate relationships. Its documented integrations include Shopify, WooCommerce, and BigCommerce.
Key features
Why consider Refersion?
Refersion is a practical option for brands that want to establish a dedicated affiliate program without building the entire process from scratch.
Imagine a fashion retailer working with customer advocates, content creators, and niche bloggers. Each group might receive a different commission or promotional offer. Refersion helps centralize those relationships and gives the merchant a way to monitor which partners generate sales.
Its e-commerce focus makes it particularly relevant for stores that want affiliate tracking and partner management connected to their existing commerce setup.
Best for: Shopify merchants and other online retailers building or expanding affiliate and influencer programs.
Consider before choosing: Refersion’s tools help manage an existing program, but merchants should not assume that software automatically recruits high-quality affiliates. Review the marketplace, onboarding options, payment workflows, and integrations against your needs.
Website: https://www.refersion.com/
Tapfiliate helps businesses create and manage affiliate programs through referral tracking, commission management, reporting, and integrations.
For a growing online store, the biggest challenge is often getting the basics right: giving affiliates working links, tracking conversions accurately, explaining commission rules, and making performance easy to understand.
Tapfiliate focuses on these core affiliate management workflows, making it worth evaluating for businesses that want a dedicated program without starting with a highly complex partnership platform.
Tapfiliate can suit a store that has found an initial group of promising partners and wants a more organized way to grow.
For example, a homeware brand could invite bloggers and creators to promote selected products, assign different commission rules, and review which partners drive purchases.
The goal is to make program management repeatable without creating a large administrative burden.
Best for: Small and midsize online stores that want to establish or expand an affiliate program.
Consider before choosing: Check whether your e-commerce platform is supported, which integrations are native, and whether your required commission rules and reporting are available in your selected plan.
Website: https://tapfiliate.com/
Post Affiliate Pro is affiliate tracking and management software for businesses that want to run their own affiliate programs and configure how those programs operate.
Rather than focusing exclusively on one e-commerce platform, it offers a broader set of affiliate management tools that businesses can evaluate against their existing technology stack.
Flexibility matters when a business has specific rules for rewarding partners. One campaign might pay a percentage of each order, while another could reward a fixed amount per sale or use a different commission structure for selected products.
Post Affiliate Pro is worth evaluating if you want control over these program rules and need an affiliate management system that can be integrated into your existing workflow.
However, flexibility can also mean more configuration. Before choosing it, map out how your store processes orders, refunds, commissions, and affiliate referrals.
Best for: E-commerce businesses that want configurable affiliate tracking and control over their own partner program.
Consider before choosing: Review the integration process, technical requirements, reporting features, and plan limits to ensure the platform fits your team’s capabilities.
Website: https://www.postaffiliatepro.com/
Levanta focuses on affiliate and creator partnerships for commerce brands selling through supported marketplaces and direct-to-consumer channels.
Its platform supports affiliate link workflows across Amazon, Walmart, and Shopify, helping brands and creators measure performance across supported commerce environments.
Selling through multiple commerce channels can complicate affiliate management. A brand may use Amazon for marketplace sales while also operating a Shopify store and expanding its creator partnerships.
Levanta is worth considering if those channels are central to your strategy and you want affiliate workflows tailored to them.
For example, a home fitness brand could work with creators who feature individual products in videos, newsletters, or buying guides. Product-level links and campaign identifiers can help the brand understand which promotions generate activity.
Best for: Brands and sellers focused on Amazon, Walmart, Shopify, and supported marketplace or creator-driven commerce partnerships.
Consider before choosing: Verify that your sales channels, geographic markets, and desired tracking workflows are supported. Marketplace rules and attribution windows may differ by channel.
Website: https://levanta.io/
AffiliateWP is a WordPress affiliate management plugin designed for businesses that want to run their affiliate programs within their WordPress environment.
For stores using WooCommerce, a WordPress-native approach can be appealing because it keeps much of the affiliate workflow close to the website and commerce infrastructure the business already manages.
AffiliateWP can be a good fit for a business that already runs its store on WordPress and prefers not to introduce a separate, more extensive partner management platform.
For instance, a niche retailer selling specialist equipment through WooCommerce could invite industry bloggers and existing customers to join its affiliate program. Affiliates can use referral links, while the merchant reviews tracked sales and manages commissions.
The main appeal is the WordPress-native setup. However, the merchant remains responsible for maintaining its WordPress environment and ensuring that plugins and integrations work correctly.
Best for: WooCommerce stores and other WordPress-based businesses that want to manage an affiliate program on their own website.
Consider before choosing: Check compatibility with your theme, checkout, payment gateway, and other plugins. Also review the costs of the license, extensions, and ongoing maintenance.
Website: https://affiliatewp.com/
impact.com is a partnership management platform that supports affiliate, creator, influencer, and other business partnerships.
For larger e-commerce brands, partnerships often extend beyond traditional affiliate links. They may include content publishers, loyalty platforms, creators, strategic partners, and agencies, each with different agreements and performance goals.
impact.com offers tools for managing these relationships, tracking performance, and automating aspects of partnership operations.
impact.com is worth evaluating when partnerships have become a major acquisition channel and the business needs a more comprehensive way to manage them.
Consider a retailer selling across multiple markets. Its marketing team might work with product review websites, creators, cashback platforms, and loyalty partners, each with its own commission structure and reporting requirements.
A broader partnership platform can help centralize these relationships and give the team a more consistent view of performance.
The trade-off is that enterprise-grade software may involve a more involved setup and commercial evaluation than a lightweight e-commerce app.
Best for: Mid-market and enterprise e-commerce brands managing a broad portfolio of affiliates, creators, and strategic partners.
Consider before choosing: Ask about implementation, contract terms, minimum commitments, integration requirements, and the features included in your proposed package.
Website: https://impact.com/
Simple Affiliate is an affiliate marketing app designed for Shopify merchants who want to create and manage an affiliate program without introducing unnecessary complexity.
For a store starting with a small group of creators or customer advocates, a straightforward setup can be more valuable than a long list of advanced features.
A Shopify store might want to invite loyal customers, niche creators, and brand ambassadors to promote products in exchange for commissions.
A lightweight app can help organize referral links and commissions while reducing the need to manage every transaction manually.
This approach may be enough for a smaller program, especially when the team wants to validate whether affiliate marketing can generate incremental revenue before investing in a broader partnership platform.
Best for: Shopify merchants who prioritize simplicity and want to get an affiliate program running without a complicated implementation.
Consider before choosing: Verify current pricing, payout functionality, tax documentation support, and integration details. Do not assume that every payment or compliance workflow is handled automatically.
Website: https://simple-affiliate.com/
The best platform for your business depends on more than the number of features advertised on its website. Your e-commerce platform, partner volume, tracking requirements, and internal resources all affect which solution makes sense.
The table below summarizes the main areas to investigate.
| Platform | E-commerce Focus | Partner Management | Tracking and Reporting | Best Fit |
| Affise | E-commerce campaigns, product feeds, and multiple partner channels | Advanced workflows and partner management | Performance tracking, promo codes, QR codes, and analytics | Businesses scaling complex affiliate programs |
| Refersion | Shopify and other supported e-commerce platforms | Affiliates and influencers | Referral sales and campaign reports | Retail brands building affiliate programs |
| Tapfiliate | E-commerce and other online businesses | Affiliate onboarding and commission management | Referral tracking and performance reports | Small and midsize businesses |
| Post Affiliate Pro | Multiple business types, including e-commerce | Configurable affiliate programs | Affiliate tracking and reporting | Businesses needing program flexibility |
| Levanta | Amazon, Walmart, Shopify, and supported commerce channels | Creator and affiliate partnerships | Product links and channel-specific reporting | Marketplace-focused commerce brands |
| AffiliateWP | WordPress and WooCommerce | WordPress-native affiliate management | Referral and commission reports | Self-hosted WordPress stores |
| impact.com | Broad retail and enterprise commerce | Affiliates, creators, and strategic partners | Partnership attribution and analytics | Enterprise brands |
| Simple Affiliate | Shopify | Straightforward affiliate program workflows | Referral tracking and reporting | Smaller Shopify stores |
This is a qualitative comparison of platform focus. It does not mean every listed feature is available on every plan or that each integration works identically. Verify current product documentation before making a final decision.
Affiliate tracking for e-commerce involves more than simply recording clicks and purchases. Businesses also need to understand which partners generate orders, how commissions should be calculated, and how returns or order modifications affect payouts.
For this reason, it is important to evaluate the following capabilities when comparing affiliate marketing software:
Conversion tracking: The platform should connect affiliate referrals with completed purchases and provide clear conversion records.
Promo code tracking: Discount codes can help attribute purchases when customers do not complete their journey through a traditional affiliate link.
Product-level reporting: Retailers with large catalogs may benefit from understanding which products generate the most affiliate-driven sales.
Refund and cancellation handling: Commission calculations should account for returned, canceled, or partially refunded orders according to the program’s rules.
Cross-device attribution: Consider how the platform handles customer journeys that begin on one device and end on another.
Commission flexibility: Different products, partner categories, and promotional campaigns may require different commission structures.
Fraud prevention: Businesses should be able to identify suspicious referral activity and investigate potentially invalid conversions.
Evaluating these capabilities before choosing a platform can help prevent tracking discrepancies and operational problems as an affiliate program grows.
The best affiliate marketing software is not necessarily the most expensive or feature-rich option. Instead, it should support your current requirements while accommodating future growth without introducing unnecessary complexity. Therefore, consider the following criteria when evaluating potential platforms:
Your store’s technology stack should narrow the shortlist considerably.
For Shopify stores, look for a solution with a reliable Shopify integration and a straightforward way to track orders, refunds, discount codes, and commissions.
By contrast, WooCommerce merchants may find a WordPress-native tool such as AffiliateWP a natural starting point.
Meanwhile, businesses selling through multiple channels or managing a large partner ecosystem may benefit from a broader platform such as Affise or impact.com.
Before committing, confirm that the integration supports your actual checkout and order workflow.
These options solve related but different problems.
Affiliate software helps you manage your own affiliate program. An affiliate network can also provide access to publishers and advertisers already participating in that network.
If you already have creators and publishers ready to promote your products, affiliate software may be sufficient.
If your main challenge is finding new partners, consider whether a platform offers a relevant marketplace, partner discovery tools, or integrations with external networks.
Do not assume that buying affiliate software automatically gives you access to a large pool of active affiliates.
Tracking is the foundation of any affiliate program. Without accurate attribution, you risk overpaying commissions, underpaying partners, or making poor investment decisions. Therefore, ask each provider how it tracks referrals, handles attribution windows, and reconciles refunds or canceled orders. Additionally, find out whether promo codes can be tracked independently of referral links and how cross-device purchases are handled.
Where possible, test the platform against your store’s order records before rolling it out to a large group of affiliates.
Different partners may contribute in different ways, so a single commission structure may not suit every program.
You might offer:
Make sure the platform supports the rules you actually intend to use. Also verify how commissions are calculated when a customer uses a discount code, returns a product, or places a partially refunded order.
Reporting should help you understand which partners contribute to business results, not just how many clicks they generate.
At a minimum, consider whether you can measure:
A useful reporting setup helps you identify which partnerships deserve more investment and which need a different approach.
Affiliate programs can attract invalid clicks, self-referrals, coupon misuse, and other behavior that inflates reported performance without delivering genuine incremental value.
Ask vendors what safeguards are available and whether you can review suspicious activity in reporting.
It is also important to establish your own program policies. Clear rules about paid search, coupon distribution, brand bidding, and promotional claims can prevent disputes before they happen.
A low monthly subscription does not always mean a low operating cost.
Consider the software fee, implementation time, additional integrations, payment processing, partner recruitment, and the internal effort required to maintain the program.
| Cost Factor | Questions to Ask |
| Subscription | Is pricing monthly, annual, usage-based, or custom? |
| Sales volume | Does the price change as orders or tracked conversions increase? |
| Integrations | Are essential integrations included or charged separately? |
| Commissions and payouts | Are there additional payment processing or payout fees? |
| Implementation | Will the team need developer support? |
| Growth | Can the platform support more partners, markets, and commission rules? |
Ask for a quote based on your actual needs and expected growth. Pricing and feature packaging can change, so confirm current terms directly with each vendor rather than relying on old third-party comparisons.
Affiliate marketing continues to evolve as e-commerce businesses explore new ways to attract customers, manage partnerships, and measure campaign performance. In 2027, several developments are particularly relevant for retailers choosing affiliate marketing software.
E-commerce brands increasingly work with different types of partners, including traditional affiliate publishers, content creators, influencers, product reviewers, and coupon websites. Each partner type can contribute to customer acquisition in a different way.
Managing these relationships through disconnected tools can make it difficult to track performance and maintain consistent commission rules. Affiliate marketing software that supports multiple partner types, flexible tracking methods, and centralized reporting can help businesses manage their partner programs more efficiently.
Tracking affiliate-driven sales is important, but attributed conversions do not always represent additional revenue generated by a campaign. For example, a customer may already have intended to purchase before interacting with a coupon or cashback partner.
As a result, e-commerce businesses are paying closer attention to incrementality, new-customer acquisition, and the overall contribution of each partner to business growth. Moreover, detailed reporting and reliable attribution data can help marketers evaluate partner performance beyond the number of recorded conversions.
3. Privacy-Focused Tracking and Attribution
Privacy regulations, consent requirements, and changes to browser and device tracking continue to influence how businesses measure digital marketing performance.
E-commerce retailers should evaluate how affiliate platforms collect, process, and report conversion data. Server-to-server tracking, appropriate consent management, and transparent data handling can help businesses maintain more reliable measurement while respecting applicable privacy requirements.
The right approach depends on the markets in which a business operates and the technologies used by its e-commerce store.
As affiliate programs expand, manually reviewing applications, updating commission rules, monitoring conversions, and preparing reports can become increasingly time-consuming.
Automation can help reduce repetitive administrative work and make partner management more scalable. When evaluating affiliate marketing software, businesses should look for capabilities such as automated workflows, configurable commission rules, performance alerts, reporting tools, and fraud monitoring.
These features can help marketing teams spend less time on routine tasks and more time developing productive partner relationships.
These developments highlight why e-commerce businesses should look beyond basic referral link tracking when selecting an affiliate platform. The right solution should support the partner types a business works with, provide reliable conversion measurement, offer useful performance reporting, and scale alongside its affiliate program.
Before choosing a platform, consider your current e-commerce setup, partner acquisition strategy, tracking requirements, and plans for future growth. This will help you identify software that meets your operational needs rather than simply offering the largest feature list.
Affiliate marketing can help e-commerce businesses reach new audiences, build relationships with creators and publishers, and generate sales through performance-based partnerships. However, the software behind the program also matters. Without reliable tracking, automated commission calculations, and useful reporting, managing an affiliate program can become increasingly difficult as the business grows.
The platforms in this guide serve different needs. Some are designed for straightforward Shopify or WordPress setups. Others focus on marketplace partnerships, flexible affiliate tracking, or enterprise-level management across many partner types.
Start by identifying your store platform, the partners you want to work with, and the metrics that matter to your business. Then shortlist the tools that meet those requirements and verify their integrations, pricing, and tracking capabilities.
For a small store, simplicity may be the right starting point. For a growing brand managing multiple affiliate types, markets, and commission rules, a more comprehensive platform may provide the flexibility needed to scale.
Ultimately, the best affiliate marketing software is the one that helps you build stronger partnerships, measure their contribution honestly, and grow revenue without letting operational complexity grow at the same pace.
There is no single best affiliate marketing platform for every e-commerce business. Affise is worth evaluating for growing affiliate programs that need advanced tracking and partner management. Refersion is an option for e-commerce affiliate and influencer workflows, while Tapfiliate and Post Affiliate Pro offer tools for businesses building and managing their own programs. Levanta focuses on marketplace and creator partnerships, AffiliateWP is designed for WordPress and WooCommerce stores, impact.com supports broader partnership management, and Simple Affiliate offers a straightforward option for Shopify merchants.
The right choice depends on your e-commerce platform, partner strategy, tracking requirements, reporting needs, and budget.
Affiliate software helps businesses create and manage their own affiliate programs. It typically includes referral tracking, conversion attribution, commission management, reporting, and partner administration. An affiliate network connects advertisers with publishers and other partners who can promote their products or services.
Some platforms combine software and network-related services. Before choosing one, check whether it includes access to a partner marketplace or whether you will need to recruit affiliates independently.
Yes. Small e-commerce businesses can use affiliate marketing software to automate referral tracking, calculate commissions, and manage relationships with creators, publishers, and other partners.
The important thing is to choose a platform that matches your current requirements and budget. A smaller store may only need basic affiliate tracking, while a growing business may benefit from automation, advanced reporting, and more flexible commission structures.
Many affiliate marketing platforms support Shopify, but the available functionality varies by provider. Some offer dedicated Shopify apps, while others use API connections or additional configuration.
Before choosing a solution, confirm that it can track orders and conversions accurately and supports the commission rules your program requires. It is also worth checking how the integration handles refunds, cancellations, discount codes, and recurring purchases.
Yes. Several affiliate marketing platforms support WooCommerce, either through dedicated WordPress plugins or direct integrations. AffiliateWP, for example, is designed specifically for WordPress websites and WooCommerce stores.
When comparing options, check compatibility with your checkout process, payment gateway, other WordPress plugins, and the tracking methods used by your affiliate program.
Essential features include affiliate link tracking, conversion attribution, commission management, partner onboarding, and performance reporting. Depending on the business, useful additional capabilities may include promo code tracking, product feeds, QR code tracking, refund handling, fraud prevention, and automated workflows.
The right feature set depends on the size of your product catalog, the types of partners you work with, and how complex your affiliate program is.
Pricing depends on the provider, subscription plan, tracking volume, available features, and contract terms. Some platforms offer fixed monthly subscriptions, while enterprise-focused solutions may use custom or usage-based pricing.
Compare the total cost of ownership rather than looking only at the advertised monthly fee. Consider implementation, integrations, payment processing, additional usage charges, and any fees associated with managing partner payouts.
Start by comparing affiliate-attributed revenue with commissions, discounts, refunds, and other program expenses. You should also monitor metrics such as conversion rate, average order value, customer acquisition cost, and repeat-purchase behavior.
Where possible, evaluate new-customer acquisition and incremental revenue. Some affiliate-attributed purchases might have happened without the referral, so attribution reports alone do not prove that every recorded sale is incremental.
Affiliate tracking platforms typically use referral links, tracking identifiers, cookies, promo codes, or server-to-server integrations to connect customer interactions with completed purchases.
When a customer places an order, the platform records the conversion and attributes it to the relevant affiliate according to the program’s tracking and attribution rules. Depending on the platform, businesses may also track product-level performance, refunds, and other conversion events.
The tracking methods available vary by provider, so e-commerce businesses should check how a platform integrates with their store and handles privacy and consent requirements.
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