Affise Releases Click-Level Fraud Prevention Tool

A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally in 2019 to fraudulent activities committed via online, mobile and in-app advertising. Despite the evolving preventing measures and initiatives, advertising fraud still stays a major issue and becomes more sophisticated each year.

As at Affise we aim at creating a stronger and better affiliate ecosystem, eliminating fraud has become a challenge we had to address. First, we integrated with the best fraud prevention tools in the industry, so that our user can choose the technology they prefer to work with. But now we’ve gone even further and released our own preventive weapon – Click-Level Fraud Prevention Tool.

What is Click-Level Fraud Prevention Tool?

A new click-level fraud prevention tool helps Affise’s users to reduce fraudulent traffic by filtering VPN, non-earmarked traffic from proxies, bot traffic etc. The system detects fraudulent traffic in real-time, block it and doesn’t allow it to reach the destination website. It goes without saying that these measures increase CR of your ad campaigns, and the advertisers get higher quality traffic to their offers.

How Click-level Fraud Prevention Tool Works

How Does It Work?

Click-Level Fraud Prevention Tool is made with Digital Element’s IP intelligence, which is the best IP geolocation data provider trusted by Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot among the others. By utilising their granular IP intelligence we are able to offer the best possible solution to our clients, increasing both their performance and reach.

Digital Element’s NetAcuity® IP Intelligence and geolocation technologies provide information about online users including location, connection type, and proxy data to name a few. All of this information is collected solely from a user’s IP address, providing strong authentication of user identity without violating user privacy. This accurate and reliable information about online users helps to break down the anonymity barriers of the Internet and proves to be an integral and necessary part of any online security or fraud prevention strategy.

Using Click-Level Fraud Prevention You Get: 

• More balanced risk management where geolocation information is used to identify and allow legitimate accounts access or identify and reject fraud sources;
• Enhanced identity verification that prevents access from non-targeted or high-fraud areas;
• Detection and prevention of non-earmarked traffic from proxies.

To leverage Click-Level Fraud Prevention Tool, go to offer’s setting page and activate it in a panel:

If you require any further information on Click-Level Fraud Prevention tool at Affise – feel free to contact [email protected] or ask your account manager.

Frequently Asked Questions

1. What is Affise’s Click-Level Fraud Prevention Tool?

The Click-Level Fraud Prevention Tool is Affise’s own feature for reducing fraudulent traffic before it reaches an advertiser’s destination website. It filters VPN traffic, non-earmarked traffic from proxies, bot traffic, and similar sources. The system detects this traffic in real time and blocks it automatically. As a result, campaigns can achieve a higher conversion rate, and advertisers receive higher-quality traffic on their offers. This capability is part of Affise Protect, the platform’s anti-fraud solution, which also includes sub account restrictions and duplicate click thresholds.

2. How does the tool identify fraudulent clicks?

The tool is built on Digital Element’s IP intelligence, a geolocation data provider trusted by brands such as Adobe, Facebook, and LinkedIn. Its NetAcuity technology supplies details about each user, including location, connection type, and proxy data. All of this comes solely from the user’s IP address, so identity can be verified without violating user privacy. This lets you allow legitimate accounts through while rejecting fraud sources and blocking access from non-targeted or high-fraud areas. Affise has also integrated with other leading fraud prevention technologies through the Affise Marketplace, so you can work with the tools you prefer.

3. How do I turn on click-level fraud prevention, and who benefits from it?

To use the tool, go to the offer’s settings page and activate it in the panel provided. Advertisers benefit because they receive cleaner traffic and can reject non-targeted or high-fraud sources before they cost money. Marketers running affiliate campaigns benefit from better balanced risk management and stronger conversion rates. If you need more details, you can contact Affise support or ask your account manager. Teams that also promote apps can pair this protection with attribution through Affise MMP, the company’s mobile measurement platform.

Written by

Affise Academy

Affise Academy

Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.

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