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Updates — 08 May 2023
It goes without saying that GEO is one of the most important settings in every ad campaign as well as crucial criteria for the performance optimization. As the accuracy of geotargeting depends on the database used to identify the user location, we are proud to announce that Affise has recently partnered with Digital Element, the best global geolocation data and service provider.
Affise selected Digital Element’s IP geolocation and intelligence solution to provide our clients with the access to best-in-class global IP datasets for ad targeting and tracking. By using Digital Element’s NetAcuity Edge technology, Affise customers are able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
Updates — 04 Apr 2023
Enhance KPIs Tracking With The New Advanced Event Reporting Tool For iGaming
The world of iGaming has seen tremendous growth and development in recent years. As the industry continues to expand and
Updates — 23 Dec 2022
What Features Affise Performance Launched In 2022 To Meet Customer Demands
2023 is just around the corner. But before it arrives, let’s talk about 2022. This year was marked by the