Updates — 23 Sep 2026
Affise Announces Statistics Customization
Design is not just what it looks like and feels like. Design is how it works
It’s encouraging to see that today people understand the real value of digital products built with design thinking. And the famous quote by Steve Jobs accurately reflects the reason we’ve launched the process of redesigning Affise Statistics.
Statistics section is a very important part of affiliate marketing software solutions that greatly affect the future business strategy and apparently it is the one where marketers spend most of their work time. To fulfill its function at its finest the statistics design should be intuitive, flexible, and as straightforward as possible. Therefore, we’ve brought a diverse perspective to this part of the Affise platform and released the state-of-the-art Statistics Design.
When creating a new concept, we bring together experience from different areas, such as design thinking, customer development, user experience, latest technologies, etc. The result of this intricate work is something entirely new for the affiliate marketing industry – a fully customizable statistics section with the ability to do the necessary calculations without leaving the platform.
Let’s take a closer look at the new features of Statistics.
Visibility and order settings help to get rid of unrelated data, focus on the most significant indicators and arrange statistics columns by order of importance.
Table options enable a user to change the layout / to make the following changes to the layout:
Calculator widget is the very instrument to adept Statistics to the specific needs of users from different niches.
Apply formulas and create new metrics and indicators by clicking New Column:
For example, let’s create a column for CTR. CTR is the ratio of users who click on an ad to the number of total users who view a page.
New columns can be removed, and default ones can be hidden.
In case users need to rename any of the default columns, they can hide the existing column and create a new one with the help of the Calculator widget.
The report includes a unique visualization of multiple data groupings for a better understanding and analysis. This report breaks down the statistics in accordance with various additional parameters.
Put it simply, this technique allows having several reports within one page.
We simplified the table by removing one headline and Total columns (Conversions part) and changing the order in the Conversions area.
Affise is the first performance marketing platform that meets the needs of players from different verticals. New features of the statistics section provide marketers from different niches with all required KPIs and allow them to get rid of all unnecessary metrics and numbers. Statistics customization is a significant step in the direction to make Affise an all-in-one platform for all the affiliate marketers.
All in all, the new design of Affise statistics allows marketers from any industry vertical to customize the workspace to their unique needs.
Affise Statistics customization allows marketers to hide unnecessary columns, change their order, and focus the report on the metrics that are most relevant to their campaigns. The Calculator widget also makes it possible to create new metrics and indicators using formulas directly within the Statistics section. This can be particularly useful when different business models or verticals require different KPIs. For example, teams can create metrics that combine several data points to better reflect their specific performance goals, as described in Affise Custom Columns. This approach reduces the need for manual calculations and keeps important performance data in one place.
Drilldown reports allow marketers to break down statistics using multiple data groupings and additional parameters within a single report. This makes it possible to examine campaign performance from different perspectives without creating separate reports for every dimension. For example, marketers can analyze performance by affiliate, offer, advertiser, or other relevant parameters to identify patterns and differences in their data. This type of detailed analysis can be complemented by Affise’s Events report for tracking conversions and user behavior, which provides additional insight into user journeys and event-level performance. Together, these reporting capabilities can help teams move from high-level performance monitoring to more detailed analysis.
Customized statistics and dashboards help teams organize performance data around the metrics and views they use most frequently. While the Statistics section allows users to adjust columns, create calculated metrics, and build drilldown reports, dashboards can provide a broader visual overview of important performance indicators. Affise Custom Dashboards support different visualization formats, including tables, line charts, bar charts, and pie charts, and allow teams to share dashboards with other users. You can learn more about these visualization capabilities in Affise Custom Dashboards. Combining customized reports with visual dashboards can make recurring performance analysis more structured and accessible for different members of an affiliate marketing team.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
See all articles →Stay on top of the competition. Let us keep you updated with news, insights, and more
