Are you maximizing your affiliate marketing impressions? With Affise’s View-through Attribution (VTA), you can convert every impression into measurable, actionable insights, optimizing your affiliate marketing strategy like never before.
In today’s competitive digital marketing landscape, understanding every customer touchpoint is crucial. VTA provides a holistic view of your campaign performance, ensuring you properly value the channels that build brand awareness and influence conversions.
View-through Attribution tracks conversions influenced by ad impressions, not just direct clicks. It ensures you capture the real value of your marketing activities, recognizing that customers often convert after initially viewing an ad, even if they don’t click right away. VTA reveals the hidden impact of display advertising, making your campaigns smarter and more efficient.
Follow these simple steps to leverage VTA:
{aimp_id} macro to pass impression IDs seamlessly.
&aimp_id= to track impression-based conversions accurately.The View-through Attribution feature is available with select Affise plans. Unsure if your current plan includes VTA? Contact your Affise account manager or our dedicated support team at [email protected].
Activate Affise’s View-through Attribution today and unlock the full potential of your marketing efforts!
Written by
Dmitry is a product manager with an interest in technology and affiliate marketing. He is passionate about improving products through a customer-centric, data-driven approach. In his free time, he enjoys traveling and reading.
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