Are you maximizing your affiliate marketing impressions? With Affise’s View-through Attribution (VTA), you can convert every impression into measurable, actionable insights, optimizing your affiliate marketing strategy like never before.
In today’s competitive digital marketing landscape, understanding every customer touchpoint is crucial. VTA provides a holistic view of your campaign performance, ensuring you properly value the channels that build brand awareness and influence conversions.
View Through Attribution tracks conversions influenced by ad impressions, not just direct clicks. It ensures you capture the real value of your marketing activities, recognizing that customers often convert after initially viewing an ad, even if they don’t click right away. VTA reveals the hidden impact of display advertising, making your campaigns smarter and more efficient.
Follow these simple steps to leverage VTA:
{aimp_id} macro to pass impression IDs seamlessly.
&aimp_id= to track impression-based conversions accurately.The View-through Attribution feature is available with select Affise plans. Unsure if your current plan includes VTA? Contact your Affise account manager or our dedicated support team at support@affise.com.
Activate Affise’s View Through Attribution today and unlock the full potential of your marketing efforts!
View Through Attribution (VTA) is the proccess of tracking conversions influenced by ad impressions rather than requiring direct clicks, capturing the value of display ads that build brand awareness. It helps marketers understand customer touchpoints holistically, even when users convert later without clicking. For deeper insights into attribution models like last-touch, check out Affise’s guide on tracking and attribution in affiliate marketing.
To implement VTA, you must first enable impression tracking within the specific offer’s settings.
VTA is a specialized feature often tied to specific usage limits or platform products:
Included Impressions: Most standard Affise Pricing Plans (Beginner, Core, Expand) include a set volume of impressions (e.g., 5M to 20M per month), but the VTA feature itself may require specific activation.
Product Tiers: Advanced attribution features like VTA are core components of Affise Performance and Affise MMP.
Confirmation: Because specific features can vary by contract, contacting your account manager or support@affise.com is the standard way to verify VTA’s availability for your specific plan.
Written by
Dmitry is a product manager with an interest in technology and affiliate marketing. He is passionate about improving products through a customer-centric, data-driven approach. In his free time, he enjoys traveling and reading.
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