Written bySee all articles →
Updates — 08 May 2023
Following our recent ad impression tracking release, we are happy to announce the updated, Full-cycle Impression Tracking. “Full-cycle” means that from now on you can set up an Impression Destination URL, and all impressions that you have tracked with your publishers will be sent to an Advertiser.
Tracking impressions is a highly valuable feature, especially for businesses that work with brand campaigns, which require to measure the engagement with the banner as a powerful metric for campaign performance. An impression is tracked each time a user loads a webpage, where publisher impression tracking pixel is placed. Tracking impressions is an optional, but highly recommended feature, that allows having a full representation of campaign and partner performance.
You can find the settings to set up an Impression attribution in Offer – Tracking section:
Allow impressions – will enable tracking for the publisher side. Your partners will be able to take impression pixel from their panel.
Impressions destination URL – is the URL for the impressions to be passed to your Advertising partner.
Although all the users can track impressions at Affise, passing this attribution statistics to Advertiser is currently available on Enterprise and Custom plans. The limits of impressions included in the pricing plans are displayed here.
If you want to leverage full-cycle impression tracking at Affise now, please refer to your dedicated Customer Success Manager or contact our rocket support team!
Updates — 04 Apr 2023
Enhance KPIs Tracking With The New Advanced Event Reporting Tool For iGaming
The world of iGaming has seen tremendous growth and development in recent years. As the industry continues to expand and
Updates — 23 Dec 2022
What Features Affise Performance Launched In 2022 To Meet Customer Demands
2023 is just around the corner. But before it arrives, let’s talk about 2022. This year was marked by the