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Migrating to Affise MMP: A Practical Guide for Smooth Transition

Migrating to Affise MMP: A Practical Guide for Smooth Transition

Preparation Phase

Analyze Your Current Infrastructure
- List all your apps, advertising partners, and traffic sources.
- Record all tracking links, postbacks, integrations, and BI/reporting connections.
- Determine the contract expiration dates with your current MMP.
Notify Stakeholders
- Inform clients, partners, the development team, and analysts about the upcoming migration.
- Align on a migration schedule to minimize risk.
Create an Affise MMP Account and Set Up Access
- Register your account on Affise MMP.

Set up accounts and permissions for all necessary team members.

Example Migration Timeline

Stage	Duration	Responsible
Data prep and notifications	1-2 days	Project Lead
Partner registration/link setup	1-2 days	Account Team
SDK integration	2-3 days	Mobile Dev Team
Affise MMP setup	1 day	Tech Team
Partner integration	1-2 days	Account Team
Testing	1 day	QA/Tech Team
Final migration	1 day	All

Affise MMP SDK Integration in Applications

Familiarize Yourself with Affise MMP SDK Documentation:
- Android SDK
- iOS SDK
- React Native SDK
- Flutter SDK
- Unity SDK
Integrate the SDK into Mobile Apps
- Add the Affise SDK to each application according to the documentation for your platform.
- Perform basic SDK setup (initialization with your keys and app IDs).
- Test SDK performance in a staging environment before release.
Configure User Event Transmission
- Set up automatic transmission of standard events (install, launch, etc.).
- Add custom events (registration, purchase, screen views, target actions, etc.).
- Compare the full list of events with those tracked by your previous MMP to ensure analytics continuity.
- Use the Affise MMP dashboard to check that all events are received and displayed correctly.
Release App Updates
- Test the integration in QA builds.
- Publish updated app versions with the integrated Affise SDK to app stores.

Migration and Setup of Tracking Links, Postbacks, and Integrations

Create Apps in Affise MMP
- Create a new app entry in the Affise MMP panel for each mobile app.
- Fill in all required parameters (bundle ID, platform, app store links, etc.).
Generate New Tracking Links
- Generate new tracking links for each advertising partner/traffic source (considering new partner accounts).
- Check parameter transmission (utm, click id, etc.) for accuracy.
Set Up Postbacks
- Set up postback URLs in Affise MMP to send events to partner systems.
- Verify that all events and parameters are mapped correctly.
Coordinate Integrations with Partners
- Send new tracking links to partners.
- Ensure partners have implemented and confirmed the new links on their side.
Set Up BI/Reporting
- Test data exports and integrations with your agency’s BI/reporting systems (e.g., Google Cloud, Amazon S3, Power BI).

End-to-End Testing

Perform Test Conversions and Events
- Test all tracking links and event transmissions from the app.
- Compare data between Affise MMP and partner systems for accuracy.
Validate Analytics
- Compare key metrics (installs, purchases, registrations, etc.) between the old and new MMPs.
- Double-check reporting in Affise MMP.
Check BI/Integration and Postback Accuracy
- Make sure all data is reaching your external systems and partners correctly.

Partner Registration and Tracking Link Setup

Register Partners in Affise MMP
- Inform all advertising partners about the need to register on Affise MMP (if they don’t have an account yet).
- Provide partners with instructions or a link for registration: Affiliate registration on Affise
- Support partners during the registration and activation process if needed.
Set Up Partner Tracking Links
- After registration, partners should create their partner tracking links in the Affise MMP system.
- Make sure the new links are coordinated with the agency and correctly transmit required parameters (click id, subid, etc.).
- Ensure all partners update their campaigns to use the new Affise tracking links.

Final Migration

Switch All Campaigns to New Affise MMP Tracking Links
- Fully migrate all traffic to Affise, and discontinue parallel use of the old MMP.
Inform All Stakeholders of the Completion
- Distribute guides and instructions on working with Affise MMP to partners and internal teams.
Closely Monitor in the Initial Days
- Respond promptly to any issues, and closely track event and data accuracy.

Recommendations

Plan migration during periods of lower traffic to minimize business impact.
Save data exports from your old MMP for historical reference and comparison.
For complex integration and migration cases, contact Affise MMP support.

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Written by

Aleksei Protopopov

Head of Mobile Attribution

Automate Offer Transfer

Analyse Performance

Mass Pay Affiliates

For Affiliate Network

For Operator

Migrating to Affise MMP: A Practical Guide for Smooth Transition

Preparation Phase

Affise MMP SDK Integration in Applications

Migration and Setup of Tracking Links, Postbacks, and Integrations

End-to-End Testing

Partner Registration and Tracking Link Setup

Final Migration

Recommendations

Automate Offer Transfer

Analyse Performance

Mass Pay Affiliates

For Affiliate Network

For Operator

Migrating to Affise MMP: A Practical Guide for Smooth Transition

Preparation Phase

Affise MMP SDK Integration in Applications

Migration and Setup of Tracking Links, Postbacks, and Integrations

End-to-End Testing

Partner Registration and Tracking Link Setup

Final Migration

Recommendations

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