We are thrilled to introduce a powerful new feature on the Affise platform that brings unparalleled customization and control to your analytics: Custom Columns Builder.
This feature allows you to design metrics and columns tailored specifically to your business needs, giving you deeper insights into your affiliate marketing performance.
In the fast-paced world of affiliate marketing, having access to the right data is critical. Predefined metrics might not always capture the nuances of your campaigns. With the new custom columns feature, you can create metrics that align precisely with your goals, whether you need to track conversions, revenue, or advanced KPIs like GGR (Gross Gaming Revenue) or NGR (Net Gaming Revenue).
By enabling custom columns, you have the flexibility to:
Custom columns give you the power to tailor your reports to reflect exactly what matters most to your business. Whether you’re working with iGaming metrics like conversion rates from registration to deposit, or eCommerce-specific metrics, the ability to define and calculate these directly within Affise simplifies your reporting process.
The feature is designed to provide clarity and relevance to your data, ensuring that you have the right information to make data-driven decisions.
You can show key performance indicators directly into your Affise statistic. No need to rely on third-party software or manual calculations any more.
Create, edit or delete custom columns from one easy to use menu.
Name the column the way you want and decide whether to show it in the affiliate panel or only in admin panel.
Custom columns aren’t just for your admin panel. You can make these metrics visible to your affiliates as well.
This means better communication and transparency with partners, helping them stay aligned with your goals.
Setting up a custom column on Affise is straightforward:
Access the Custom Columns Builder: Navigate to Settings > Content > Custom Columns.
Add Your Column: Click “Add Custom Column” and input the required data, such as title, column type (number, percentage, or currency), and any specific metrics you want to track, like conversions, payouts, or revenue.
Set Custom Formulas: Using Affise’s intuitive interface, you can build complex formulas by selecting operations like sum, divide, and multiply. For example, you can create a column that calculates the average payout per conversion.
Affise has made significant improvements to support clients in the iGaming industry, where unique KPIs such as GGR and NGR are vital. For example, creating a custom column for Click2Reg (conversion from click to registration) allows you to measure the success of your user acquisition efforts for your casino.
In e-commerce, tracking sales revenue against specific campaigns is crucial. Custom columns enable you to calculate and track ROI across campaigns, adjusting the formulas based on the unique conditions of each marketing effort.
Another use case for the custom columns feature would be creating a report for an agency. This report shows the number of installs, conversion rates from clicks to installs, and conversion rates from installs to registrations or level completions.
Affise’s custom columns feature provides unparalleled flexibility and control over your analytics, helping you craft the metrics that matter most. Whether you’re operating in iGaming, e-commerce, or any other vertical, this new capability will streamline your data management, enhance decision-making, and improve collaboration with partners.
Explore the potential of custom metrics and take your data-driven marketing strategies to the next level with Affise.
Feel free to reach out to our support team or your customer success manager for assistance in setting up your custom columns. Empower your marketing with metrics that truly reflect your success!
Written by
Dmitry is a product manager with an interest in technology and affiliate marketing. He is passionate about improving products through a customer-centric, data-driven approach. In his free time, he enjoys traveling and reading.
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