Tips & Guides — 16 Dec 2024
6 Tactics To Ramp Up eCommerce Conversions
While the ecommerce industry was growing steadily long before the pandemic, many previously offline businesses have been driven towards online shopping.This is great for consumers, but can leave ecommerce business owners in a tough spot because of the increase in competition.
With ecommerce sales set to continue increasing for the foreseeable future, this competition is only going to get worse.
Your business can benefit from various types of influencers. If you have a high budget, go for the top influencers in your industry. Most of them demand a flat fee upfront, but you’ll benefit hugely from their massive audiences.
If budget is an issue, look for micro-influencers. They’re more open to a commission-based arrangement. Some may even take free products. For example, a micro-influencer in the beauty niche could accept your makeup products, test them for a while, then recommend the items.
Email is one of the marketing channels with the highest ROI. A 2019 report by DMA showed that UK marketers get as much as £42 for every £1 spent in email marketing.
Various marketing emails could scale your ecommerce business. Even basic transactional emails can increase your sales. For example, you could use the transactional or thank you email to upsell. You can also use them to request product reviews, which should increase the social proof on your website.
Moreover, you can use abandoned cart emails to reduce cart abandonment and increase your sales.
Beyond that, you can utilize email marketing to nurture leads and build customer relations. You could, for instance, create an email drip that guides subscribers through the customer journey until they become loyal customers. This is made even easier with modern email software that automate the entire process.
But here are some email marketing best practices that you’ll need to follow:
A/B testing is critical in email marketing. Test email formats, subject lines, call-to-actions, time of day when the emails are sent, and other elements regularly.
Cross-selling and upselling are great ways to increase your online sales while giving your customers more value.
These strategies also help with customer retention. If there’s a higher value product in the market and your customer finds out from your competitors, they’re likely to leave your store. You don’t want that. Cross-selling and upselling ensures your customers are always aware of the available options.
To get the best results with these campaigns, suggest reasonable cross-sells and upsells. For example, if someone is placing an order for a 128GB iPhone 13, it makes little sense to upsell them to the 1TB iPhone 13. The specs and price differences are too big. In such a case, the customer is more likely to upgrade to the next best thing, the 256GB iPhone 13.
You can use offers to make your cross-selling and upselling campaigns more successful. You could provide discounts or free shipping, for example. Don’t only use these tactics on landing pages, etiehr – they can be just as effective during the checkout process.
These incentives encourage clients to consider your cross-sell more seriously.
Lastly, optimize your product pages to maximize your conversion rate. There are various ways to do this.
First, you need high-quality product images. The images must show product features as accurately as possible. It may also be worth it to invest in a tool that provides a 360-degree view.
Social proof can help skeptical prospects convert into buyers. Therefore, place customer reviews strategically on your product pages.
Another common trick is using urgency to accelerate conversions. You can implement this in various ways. For example, you could show the number of items remaining in stock or use a live-timer to create the fear of missing out (FOMO).
Some retailers, like Currys, have created a notification that slides through the product showing how many people are viewing the items. The sliding notification grabs the buyer’s attention and creates the impression that you’re looking at a hot product.
Test out different ecommerce FOMO tactics and find the most effective one for your unique audience.
Call-to-action buttons are also known to affect conversions. Although “Add To Cart” is the most common option, experiment with other buttons as well. You can also play around with different CTA colors and placement.
Exit-intent pop-ups can also boost the performance of your product pages.
And, you don’t have to use these pop-ups to recommend other products or push your discounts. Sometimes a prospect is simply not ready to convert. In such a case, you’re better off capturing their email address. You can then put them through your lead nurturing email campaigns before pitching a sale later on.
No matter what your marketing budget, these tips can help you drive traffic and develop your audience. First, you need to come up with a dynamic social media marketing strategy. Next, seek guest posting opportunities and use them to boost your referral traffic and SEO.
Affiliate marketing is the other option. You can use the traditional affiliate networks, partner with influencers, or use a combination of both.
Then, optimize your email marketing campaigns. Consider using email autoresponders to make these campaigns more efficient.
Cross-selling and upselling campaigns are also critical. Be careful not to come off as “salesy” or pushy. Therefore, ensure your cross-sells and upsells make sense to the customer.
Finally, optimize your product pages for conversions.
Growth marketing is perhaps the best way of ensuring your ecommerce business succeeds over the long haul. So, why don’t you get started with the six tactics discussed above?
Written by
Sam is part of the marketing team at Mailshake. Sam’s goal is to inspire people to not just “hang in there” but to thrive. When Sam's not publishing or promoting new content you can find him playing sports and cooking up a storm in the kitchen.
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