An Overview of Advanced Tracking Features
Affise Mobile Measurement Partner allows you to track all your ad campaigns and see which ones are converting, what users do when they install the app, and what the retention process is in depth. Below, we’ll detail more about the tool’s features:
Tracking: It has an effective method for tracking organic and non-organic installs. With this tool, you can use its pre-defined KPIs: Impressions, ROI, clicks, ARPU, revenue, Average eCPI, cost, and conversion rate.
Post Return Macros: Update conversion types postbacks and customer postbacks with Affise Mobile Measurement Partner macros.
Engagement: With the engagement report, you can show your users are engaged in the application. The more they spend on the application, the more touchpoints the application owners have with their users. Thus, you will better understand the application’s value to the user.
Filters: The “Overview Slice” makes it possible to filter data by period (the default is the last seven days), time zone, application, partner, and country.
Multiple application support: It only takes a few clicks to add one or more applications you want to track.
Multiple partner support: Add one or more partners to promote your applications. You can also invite partners from outside the Affise system.
Facebook attribution: Connect your Facebook ad or partner account to see how your campaigns perform. Also, there are dedicated postback macros that you can use for a smooth Facebook integration.
Raw data export: Export RAW data easily.
Assignment and Reassignment: Retarget users based on specific behavior from within the application. You can decide the way you want to assign it.
To sum up: It is all about tracking
To summarize, the widespread use of mobile devices for brand recognition creates many new opportunities and opens space for fraudulent activity in partner marketing.
Companies seek an effective partnership tracking platform to ensure their ad investments generate the desired ROI. Affise Mobile Measurement Partner is an enterprise-grade solution designed to scale your business and provide a comprehensive marketing effectiveness measurement. The tool offers advanced tracking features for creating offers, setting parameters, and optimizing results.
With Affise Mobile Measurement Partner, you can analyze advanced statistics to identify the best-performing channels, track user behavior, and even identify users who have uninstalled and reinstalled your app. Adjusting your segmentation and retargeting specific users based on their in-app behavior can improve campaign performance and increase user engagement.