Following our recent ad impression tracking release, we are happy to announce the updated, Full-cycle Impression Tracking. “Full-cycle” means that from now on you can set up an Impression Destination URL, and all impressions that you have tracked with your publishers will be sent to an Advertiser.
Tracking impressions is a highly valuable feature, especially for businesses that work with brand campaigns, which require to measure the engagement with the banner as a powerful metric for campaign performance. An impression is tracked each time a user loads a webpage, where publisher impression tracking pixel is placed. Tracking impressions is an optional, but highly recommended feature, that allows having a full representation of campaign and partner performance.
You can find the settings to set up an Impression attribution in Offer – Tracking section:
Allow impressions – will enable tracking for the publisher side. Your partners will be able to take impression pixel from their panel.
Impressions destination URL – is the URL for the impressions to be passed to your Advertising partner.
Although all the users can track impressions at Affise, passing this attribution statistics to Advertiser is currently available on Enterprise and Custom plans. The limits of impressions included in the pricing plans are displayed on the following page.
If you want to leverage full-cycle impression tracking at Affise now, please refer to your dedicated Customer Success Manager or contact our rocket support team!
Impression tracking measures how often an ad is viewed, while click tracking measures how often an ad is clicked. Impression tracking is especially valuable for brand campaigns, as it helps you understand engagement at the top of the funnel. For more details on attribution models and how they differ, read this article: Understanding mobile attribution: a comprehensive guide.
Both methods have their advantages. Pixel tracking is easy to implement and works well for most web-based campaigns, while S2S postback tracking is more reliable for post-install events and server-to-server communication. To decide which is best for your goals, read this artice: Pixel vs. Postback: Which Tracking Method to Choose?
Attribution insights help you identify which channels and touchpoints drive the most valuable user actions, allowing you to optimize your budget and messaging. Learn how to leverage these insights for better results in our article on Personalizing user experience with attribution insights.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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