In the field of digital marketing it is always a challenge to automate various aspects of work, especially those falling within relationships with people. Marketers spend plenty of time on running reports, analyzing and comparing data, contacting affiliates, negotiating with them and, in case of bad performance indicators and failed talks, disabling them from offers.
Following the 2019 Affise’s mission to automate as many processes in affiliate marketing as possible, we gladly introduce a new CR and sub-accounts optimization tool that filters traffic according to the performance of affiliates and traffic sources. With more automation features to come shortly, the released CR optimization tool will become the initial step towards prompt data analysis and will help to automatically block affiliates or traffic sources which fall short of the target rate.
CR is one of the most significant and illustrative metrics for marketers. Its simple formula shows a clear picture about the performance of affiliates and traffic sources: low CR level may be an indication of the poor quality traffic, high CR, in turn, may be a result of fraudulent activities.
In general, advertisers establish both conditions under which agencies must not fall outside the scope. What is more, the number can change fast and you should always be ready to act decisively and quickly. In case of a great amount of offers to keep control over CR becomes all the more difficult. But now it is fair to say that CR control challenge left behind and we can talk about it in the past tense.
The procedure of optimization includes four stages:
CR & sub accounts optimisation tool constitutes a separate page in Automation section, which is available on Enterprise and Custom plans. The page is divided into three tabs: Rules, Change log and Block log.
The page contains a set of conditions which Affise’s customer assigns in accordance with the expected result.
The log contains a list of records on rules updates with detailed information.
The page provides a detailed report on blocking actions.
If you require any further information on CR & sub-accounts optimization – feel free to contact firstname.lastname@example.org or ask your account manager.
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