User Attribution in Telegram mini-apps

The Rise of Telegram mini-apps : A Growing Trend

In recent years, Telegram has seen significant growth in its user base and the number of channels and apps associated with the platform. This trend can be attributed to several factors, including enhanced privacy features, the versatility of the platform, and the increasing demand for alternative social media and communication tools.

As of March 2024, Telegram has more than 900 million monthly active users.

This growth highlights the platform’s rising popularity worldwide.

As we move further into the year 2024, we are observing a significant and rapid surge in the popularity of mini-apps on the Telegram platform. These mini-apps, which offer a diverse range of functionalities and services, are carving out a niche for themselves and are becoming increasingly indispensable to the platform’s user base.

With Mini Apps developers can use JavaScript to create infinitely flexible interfaces that can be launched right inside Telegram — and can completely replace any website.

Like bots, Mini Apps support seamless authorization, integrated payments via 20 payment providers (with Google Pay and Apple Pay out of the box), delivering tailored push notifications to users, and much more.

To support this growing trend, Affise MMP is the first MMP solution that provides dedicated user attribution SDK for Telegram Mini Apps with many tracking parameters and provides Overview, Events, Retention, and many other reports based on granular user-based attribution.

In addition, Affise MMP provides fully separate functionality for Telegram Mini-Apps. This is not just a simple feature; it’s an intricate system designed to track the entire funnel of user acquisition. It carefully monitors each step in the process, from initial contact to eventual conversion. This comprehensive approach ensures that no detail is overlooked, enabling businesses to optimize their strategies based on accurate, real-time data.

Furthermore, Affise MMP is also instrumental in building referral programs for Telegram mini-apps. By leveraging the power of word-of-mouth marketing, businesses can significantly increase their reach and attract more users to their mini-apps.

Check out our next Telegram mini-apps SDK  and Sign up to get Telegram mini-apps user attribution.

Written by

Dmitri Zotov

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