We know that you’ve been waiting for this release for quite a while, and finally we can announce it. From now on Affise MMP provides ad impression tracking on top of just tracking clicks and conversions. It means that now we support our clients which are willing to track impressions and have the statistics for all campaign performance indexes in one place: impressions, clicks and conversions.
Although last-click attribution is still the most widespread method of conversion tracking in online advertising, advertisers can’t always rely on clicks to measure the impact of their advertising campaigns. This is exactly where impression tracking needs to be employed.
Advertisers who understand the power of brand awareness and top-of-the-funnel marketing objectives have already been using impression tracking, because it allows to reach wider scope of potential clients and drastically increase campaign performance. Moreover, many affiliates and networks track impressions as a powerful metric when measuring their own ad performance.
At Affise an impression (view of an advertisement) is tracked each time a user loads a webpage that an impression pixel is placed on. Impression pixels are available for all affiliates on a specific offer. New slice Impressions is now added to both Admin and Partner panels.
Impression pixel works with the same params as for the regular JS / HTML pixel.
Amazing news is that tracking impressions is already included in the Affise pricing plans. It means, that all the other conditions staying the same our clients get an opportunity to track impressions on top of other attribution measurements.
| Professional | Enterprise | Custom | |
| Number of impressions included in the pricing plan | 1,000,000 / month | 15,000,000 / month | Special offer |
| Cost per 1,000 impressions over the limit | $0.005 | $0.005 | Special offer |
For more information about impression tracking at Affise, please refer to your devoted Customer Success Manager, or just contact our team emailing to hey@affise.com.
Impression tracking records every time an ad is displayed to a user, regardless of whether they interact with it. In contrast, click tracking only registers when a user actively clicks on an ad. Impression tracking is especially valuable for measuring brand awareness and top-of-the-funnel engagement, as it captures the full scope of ad exposure. For a deeper dive into how impressions and clicks complement each other in campaign analysis, check out this article on view-through attribution and user behavior analysis on Affise’s blog.
Setting up impression tracking in Affise is straightforward. First, enable the impression tracking feature in the Offer Tracking section of your Affise dashboard. Then, use the provided impression pixel or link to integrate with your ad placements. For step-by-step instructions and best practices, refer to this guide on full-cycle impression tracking setup.
Impression tracking is crucial for mobile attribution because it helps attribute conversions not just to clicks, but also to ad views. This is particularly useful for understanding the impact of display and video ads, where users may not always click but still convert after seeing the ad. Mobile marketers can leverage impression data to optimize campaigns for both engagement and conversions. For more insights, read this Affise blog article on tracking clicks, impressions, and conversions across channels.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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