Tips & Guides — 30 Oct 2025

S2S tracking explained: the backend tech that powers affiliate accuracy

Accurate tracking is the backbone of successful performance marketing. Whether you're an advertiser managing high-converting campaigns or an affiliate ...

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Tips & Guides — 21 Oct 2025

Is first-touch attribution dead? Here’s when it still matters

Attribution models play a crucial role in guiding budget decisions, shaping campaign strategy, and measuring return on investment. Among the many mode ...

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Tips & Guides — 10 Oct 2025

Who gets the credit? A practical guide to attribution tracking that works

Nowadays, consumers rarely take a straight path to conversion. From social media ads and email campaigns to Google searches and affiliate links, a sin ...

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Tips & Guides — 06 Oct 2025

Tools of the trade: the performance marketing stack behind high-growth campaigns

Marketing success depends on more than creative ideas and strong messaging. It requires data-driven strategies, automation, and the right mix of perfo ...

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Tips & Guides — 26 Sep 2025

From click to contract: how to build affiliate partnerships that actually perform

Affiliate marketing partnerships have become a key growth engine for brands across e-commerce, SaaS, iGaming, and more. But while the idea of paying p ...

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Tips & Guides — 23 Sep 2025

Cookieless tracking is here – are your affiliate campaigns ready?

The digital advertising world is undergoing a seismic shift that is reshaping the very foundations of how marketers track, analyze, and optimize perfo ...

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Tips & Guides — 18 Sep 2025

Beyond impressions: how B2B performance marketing delivers measurable results

B2B performance marketing is helping companies shift their focus from broad exposure to measurable outcomes. While impressions, likes, and reach still ...

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Tips & Guides — 15 Sep 2025

How to Migrate from Keitaro to Affise (Step-by-Step, Zero Guesswork)

Choosing between Keitaro and Affise is not just a feature comparison — it’s a commitment to two different operational philosophies: Keitaro: ...

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Tips & Guides — 12 Sep 2025

The invisible thread: how affiliate link tracking drives revenue you can’t see

Affiliate link tracking is the invisible thread weaving together strategy, performance, and revenue. For most marketers, it's not about flashy ads or ...

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Tips & Guides — 10 Sep 2025

Automate or fall behind: 9 must-have features of marketing automation tools

Manual marketing is no longer a viable option for companies looking to stay competitive. Businesses need to engage customers in real time with persona ...

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Tips & Guides — 11 Aug 2025

How to Manage Affiliate Teams in Affise: A Game-Changer for Agencies and Media Buyers

The Challenge: Streamlining Media Buying Team Management Agencies and media buying teams typically involve numerous traffic managers working together ...

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Tips & Guides — 31 Jul 2025

How mobile analytics drive better user experience and higher retention

User experience (UX) and retention are key to long-term success. Users have high expectations, and with countless apps available at their fingertips, ...

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Tips & Guides — 24 Jul 2025

How to Integrate Impact and Affise: A Complete Guide to Postback Setup (2025)

As a product manager in the affiliate marketing space, I know that seamless connectivity between platforms is essential for scaling your business. One ...

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Tips & Guides — 22 Jul 2025

How PRM software powers scalable affiliate and partnership programs

In a world where digital growth often hinges on partnerships, managing those relationships effectively has become a critical part of the marketing puz ...

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