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Performance marketing is evolving at lightning speed. AI is no longer a buzzword – it’s the competitive edge that can turn vast amounts of campaign data into actionable insights in real time.
At Affise, we’re pushing this evolution forward by introducing Model Context Protocol (MCP) servers into our technology stack, enabling a new era of context-aware AI for affiliate and partner marketing.
Think of MCP as the “middleware for AI”—a layer that ensures your model can stay updated, relevant, and actionable by fetching live data and triggering operations without losing context.
Unlike traditional APIs or ad-hoc integrations, MCP creates a unified interface between LLMs (Large Language Models) and live data sources, tools, and workflows.
Performance marketing generates an overwhelming volume of signals—clicks, conversions, bids, impressions, fraud detection triggers, and more. Historically, managing this required a patchwork of APIs, scripts, and human monitoring.
MCP changes the game by:
This MCP server bridges the gap between AI assistants and affiliate marketing data, enabling intelligent analysis and optimization of your Affise campaigns using natural language.
Affise brings you an MCP server that can:
If you think “this is too hard for me to understand,” it’s not!
And you’re ready to go!
We made the Affise MCP server available for non-technical users.
Moreover, we also made a guide for all the types of users at Affise.
Can it be cooler?
Well, it can. In 2025, Affise is planning to bring AI to Performance Marketing and Affise MMP platforms extensively.
Made with ❤️ for the affiliate marketing community
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