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Performance marketing is evolving at lightning speed. AI is no longer a buzzword – it’s the competitive edge that can turn vast amounts of campaign data into actionable insights in real time.
At Affise, we’re pushing this evolution forward by introducing Model Context Protocol (MCP) servers into our technology stack, enabling a new era of context-aware AI for affiliate and partner marketing.
Think of MCP as the “middleware for AI”—a layer that ensures your model can stay updated, relevant, and actionable by fetching live data and triggering operations without losing context.
Unlike traditional APIs or ad-hoc integrations, MCP creates a unified interface between LLMs (Large Language Models) and live data sources, tools, and workflows.
Performance marketing generates an overwhelming volume of signals—clicks, conversions, bids, impressions, fraud detection triggers, and more. Historically, managing this required a patchwork of APIs, scripts, and human monitoring.
MCP changes the game by:
This MCP server bridges the gap between AI assistants and affiliate marketing data, enabling intelligent analysis and optimization of your Affise campaigns using natural language.
Affise brings you an MCP server that can:
If you think “this is too hard for me to understand,” it’s not!
And you’re ready to go!
Moreover, we also made a guide for all the types of users at Affise.
Can it be cooler?
Well, it can. In 2025, Affise is planning to bring AI to Performance Marketing and Affise MMP platforms extensively.
Made with ❤️ for the affiliate marketing community
The MCP server acts as middleware for AI in affiliate marketing, creating a unified interface between large language models and live data sources like clicks, conversions, and fraud signals for real-time, context-aware optimization.
Unlike traditional APIs, it enables non-technical users to analyze and automate Affise campaigns using natural language queries.
For more on foundational affiliate tracking setups that complement MCP, check the guide on how affiliate marketing works.
The Affise MCP server is designed for all users, including non-technical ones, with simple setup and guides to bridge AI assistants with affiliate data for intelligent campaign insights.
This makes overwhelming performance signals—like bids and impressions—actionable without coding.
Learn how it fits into broader platform choices in our post on selecting a performance marketing ecosystem.
In 2025, Affise expanded AI across performance marketing and Affise MMP platforms, building on MCP for extensive automation and optimization.
This evolves from handling cookie challenges to AI-driven fraud prevention and analytics.
Related strategies appear in our coverage of the cookiepocalypse, mentioned in the following article.
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