Small screens, big impact: how to win at mobile affiliate marketing

Tips & Guides — 11 Dec 2025

Top software affiliate programs for 2026

Affiliate marketing continues to be one of the best ways for content creators, marketers, bloggers, and agencies to monetize their audience, especiall...

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Tips & Guides — 01 Dec 2025

One platform to rule them all? Choosing the right performance marketing ecosystem

Nowadays, performance marketing has become essential. Brands are no longer satisfied with vague impressions or general brand awareness. They want meas...

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Tips & Guides — 21 Nov 2025

Fake clicks, real damage: how mobile fraud detection saves your ad budget

With mobile advertising more competitive than ever, every click matters. Unfortunately, so do fake ones. As brands invest heavily in mobile campaigns,...

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Tips & Guides — 24 Nov 2025

Partner chaos? Here’s how to keep every click and conversion under control

In performance marketing, your success hinges on how strong and well-managed your partnerships are. Affiliates, influencers, media buyers, content cre...

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Tips & Guides — 24 Nov 2025

Fintech meets affiliates: navigating compliance and performance in one strategy

As financial technology continues to disrupt traditional banking and investment models, fintech companies are embracing new growth channels to stand o...

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Tips & Guides — 10 Dec 2025

S2S tracking explained: the backend tech that powers affiliate accuracy

Accurate tracking is the backbone of successful performance marketing. Whether you're an advertiser managing high-converting campaigns or an affiliate...

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Tips & Guides — 03 Dec 2025

Is first-touch attribution dead? Here’s when it still matters

Attribution models play a crucial role in guiding budget decisions, shaping campaign strategy, and measuring return on investment. Among the many mode...

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Events — 25 Nov 2025

Bet on data: Winning performance marketing strategies for the iGaming industry

In iGaming marketing, data isn’t just a tool, it’s the foundation for success. With competition growing fiercer by the day and regulations becomin...

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Tips & Guides — 21 Oct 2025

Who gets the credit? A practical guide to attribution tracking that works

Nowadays, consumers rarely take a straight path to conversion. From social media ads and email campaigns to Google searches and affiliate links, a sin...

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Tips & Guides — 06 Oct 2025

Tools of the trade: the performance marketing stack behind high-growth campaigns

Marketing success depends on more than creative ideas and strong messaging. It requires data-driven strategies, automation, and the right mix of perfo...

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Events — 07 Oct 2025

Tap, swipe, convert: what mobile data analytics really reveals about user behavior

Every tap and swipe tells a story. From the moment a user opens an app to the second they complete a purchase or exit, they leave behind a stream of b...

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Tips & Guides — 07 Oct 2025

From click to contract: how to build affiliate partnerships that actually perform

Affiliate marketing partnerships have become a key growth engine for brands across e-commerce, SaaS, iGaming, and more. But while the idea of paying p...

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Tips & Guides — 07 Oct 2025

Cookieless tracking is here – are your affiliate campaigns ready?

The digital advertising world is undergoing a seismic shift that is reshaping the very foundations of how marketers track, analyze, and optimize perfo...

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Tips & Guides — 07 Oct 2025

Beyond impressions: how B2B performance marketing delivers measurable results

B2B performance marketing is helping companies shift their focus from broad exposure to measurable outcomes. While impressions, likes, and reach still...

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Tips & Guides — 07 Oct 2025

How to Migrate from Keitaro to Affise (Step-by-Step, Zero Guesswork)

Choosing between Keitaro and Affise is not just a feature comparison — it’s a commitment to two different operational philosophies: Keitaro: ...

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