Subscriptions in Mobile Apps: An Up-to-Date Way to Monetize Apps

Tips & Guides — 06 Nov 2024

Top Digital Media Buying and Planning Tools for 2024

As digital marketing continues to evolve, staying ahead of the curve with effective media buying and planning tools is essential for maximizing ROI. T...

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Tips & Guides — 31 Oct 2024

From Click to Conversion: Tracking the Complete Customer Lifecycle

In today's competitive mobile app market, understanding the customer journey from initial click to final conversion is more critical than ever. Mobile...

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Tips & Guides — 29 Oct 2024

Personalizing User Experience Through Attribution Insights

In the rapidly evolving digital landscape, personalization has become essential for mobile applications aiming to retain users and stand out in a crow...

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Events — 25 Oct 2024

How to Choose the Right Subscription Management Platform

As businesses increasingly rely on subscription-based models, selecting the right subscription management platform becomes a crucial decision. The rig...

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Tips & Guides — 16 Oct 2024

Unlock Email Deliverability: How Custom Domains Keep You Connected with Affiliates

In the fast-paced world of affiliate marketing, effective communication is crucial. Emails are the lifeline that keeps you connected with your affilia...

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Tips & Guides — 02 Oct 2024

How Data-Driven Analytics Revolutionize Media Buying Strategies

The traditional approach to media buying, where decisions were often based on intuition or limited historical data, has been dramatically transformed ...

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Tips & Guides — 23 Sep 2024

Choosing the Right iGaming Digital Marketing Agency

The iGaming industry, encompassing online casinos, sports betting, and virtual gaming, is one of the fastest-growing sectors in the digital space. How...

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Tips & Guides — 19 Sep 2024

Manage Subscriptions and Automate Payments with Ease

Managing subscriptions and automating payments are essential tasks for businesses that rely on recurring revenue. As more companies shift to subscript...

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Marketing Tools — 17 Sep 2024

Introducing Custom Columns: Empowering Your Data with Affise

We are thrilled to introduce a powerful new feature on the Affise platform that brings unparalleled customization and control to your analytics: Custo...

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Tips & Guides — 09 Sep 2024

Media Planning vs. Media Buying: Key Differences, Roles, and Best Practices for Effective Campaigns

In the world of advertising, media planning and media buying are two pivotal processes that ensure the successful delivery of marketing messages to ta...

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Tips & Guides — 04 Sep 2024

The Role of Mobile Attribution in Customer Journey Mapping

In the dynamic world of e-commerce, understanding the customer journey is crucial for businesses to optimize their marketing strategies and enhance us...

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Tips & Guides — 28 Aug 2024

Essential Guide to iGaming Payment Solutions and Processing

The iGaming industry is booming, with a significant portion of its success hinging on the efficiency, security, and compatibility of payment solutions...

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Tips & Guides — 19 Aug 2024

Enhancing Accuracy in Mobile Attribution with Artificial Intelligence

In the dynamic world of mobile marketing, understanding the impact of various advertising channels on user behavior is crucial. Mobile attribution, th...

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Tips & Guides — 13 Aug 2024

Navigating the Explosive Growth of the iGaming Industry

The iGaming industry has experienced unprecedented growth in recent years, revolutionizing how people engage with online gambling and betting. As a mu...

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Tips & Guides — 01 Aug 2024

Future of mobile attribution: how AI changes the game

Mobile attribution, the process of tracking user interactions and attributing them to specific marketing efforts, plays a pivotal role in optimizing s...

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