In the fast-paced world of affiliate marketing, effective communication is crucial. Emails are the lifeline that keeps you connected with your affiliates, sharing updates, promotions, and essential information. However, many marketers face a common challenge: their emails aren’t reaching their affiliates’ inboxes. Spam filters, authentication issues, and domain reputation problems can all hinder your messages. The good news is there’s a solution—using custom domains for sending emails. This article will guide you through the process of setting up a custom domain to improve email deliverability and strengthen your affiliate relationships.
Using a custom domain for your emails does more than just display your brand name. It enhances your credibility and ensures that your messages are recognized and trusted by email service providers and recipients alike. Here’s why it matters:
Consider this: studies show that emails sent from custom domains have a higher open rate compared to those sent from generic email addresses. By aligning your email address with your brand, you build trust with your affiliates, leading to better engagement and collaboration.
While the benefits are clear, setting up a custom domain involves technical steps that can be daunting:
These tasks require a level of technical expertise and time investment that not everyone is comfortable with. Misconfigurations can lead to deliverability issues or even security vulnerabilities.
Don’t let the challenges deter you. Here’s a step-by-step guide to help you navigate the process.
Step 1: Choose Your Custom Domain
Decide whether to use your main domain or create a subdomain like mail.yourbrand.com. A subdomain keeps your email activities separate and organized.
Step 2: Verify You Own the Domain
Log into your domain registrar and add a TXT record as instructed by your email platform. This proves ownership and is a crucial security step.
Step 3: Tackle the DNS Settings
Set up the following records to authenticate your emails:
Step 4: Secure with SSL/TLS Certificates
Obtain and install an SSL/TLS certificate to encrypt your emails. This step safeguards your communications and boosts trust.
Step 5: Set Up Your SMTP Server
Choose between:
Step 6: Test, Test, Test
Send test emails to ensure everything works. Use tools to check your SPF, DKIM, and DMARC configurations.
Step 7: Keep an Eye on Performance
Monitor open rates, bounce rates, and spam complaints. Adjust your strategy based on the data.
If the thought of setting up a custom domain still feels daunting, Affise offers an all-in-one solution that requires zero technical effort on your part.
Benefits of Letting Affise Do the Work:
Whether you go it alone or use Affise, these tips will help keep your emails out of the spam folder:
Don’t let technical challenges prevent you from connecting with your affiliates. Setting up a custom email domain enhances your professionalism and ensures your messages get through. With Affise, the process is simplified – or even entirely handled for you – so you can focus on building strong affiliate partnerships.
Ready to supercharge your affiliate communications without the technical stress? Try Affise today and experience the difference a custom domain can make. Get Started with Affise Now
Written by
Elijah is an experienced Product Manager with a deep passion for technology and innovative solutions. With a strong background in B2B SaaS and affiliate marketing, he excels at transforming complex ideas into actionable strategies that boost business growth. Elijah is driven by his love for state-of-the-art technology and enjoys discussing topics like AI, VR/AR, and sustainability.
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