Subscriptions are the best way to generate sustainable profits for mobile business. Well, maybe it’s not the only way but certainly it delivers high ROAS and ARPU. We analyzed the broader benefits of subscriptions in mobile apps here. There’s a new trend in the mobile industry: web-based subscriptions. Integrating web subscriptions with mobile tracking presents both an opportunity and a challenge. In this guide: how to connect web and mobile for seamless subscription tracking, using Affise’s capabilities.
As always, there’re ways when web-based can be better than in-app purchases, and vice versa. Each presents its unique advantages and challenges.
Compare the pros and cons of web-based subscriptions and in-app purchases for mobile apps.
Web-Based Subscriptions:
Advantages:
Challenges:
Mobile attribution can get complex when subscriptions are purchased on the web and users transition to a mobile app. Without proper tracking, valuable conversion data can be lost, leading to inefficiencies and misaligned marketing effortsIf you don’t track conversions properly, you can lose important data and waste marketing efforts. Web-based subscriptions, when integrated with mobile tracking, allow you to:
By connecting web purchases to mobile app activity, you can achieve precise attribution that informs better decisions – all without losing 30% of your revenue to the stores commission!
Setting up tracking of web-based subscriptions in Affise is as simple as 1, 2, 3. Let’s dive into how to track web-based subscriptions:
Before diving into connecting web-based subscriptions and mobile events, ensure you have completed the basic campaign set up:
These steps establish proper attribution and set the stage for advanced tracking.
To connect web purchases with mobile events, you need to send data from the web to Affise using Server-to-Server (S2S) communication. Here’s how:
Linking web and mobile subscriptions can be achieved in two primary ways:
Pro Tip: If the funnel starts on mobile (e.g., the user transitions to the web for purchase), ensure your tracking link includes the user_id parameter to maintain connection integrity.
To maximize your efforts, follow these best practices:
A leading fitness app faced significant challenges in tracking web-based subscriptions and attributing them to in-app activity. After adopting Affise’s deep linking solution, they were able to integrate user data across web and mobile seamlessly. By optimizing their attribution model and enabling precise tracking of user journeys, the client achieved a 25% increase in attributable revenue within three months. This highlights the transformative power of robust web-to-mobile subscription strategies for scaling revenue.
Web-based subscriptions are enhanced when paired with mobile tracking. For businesses still deciding between in-app purchases and web-based subscriptions, this integration offers higher revenue and flexible pricing. Affise’s MMP simplifies the connection of web and mobile events.
Ready to elevate your affiliate marketing strategy? Start integrating web subscriptions with Affise today and take your campaigns to the next level.
Get Started with Affise MMP Now!
Written by
Elijah is an experienced Product Manager with a deep passion for technology and innovative solutions. With a strong background in B2B SaaS and affiliate marketing, he excels at transforming complex ideas into actionable strategies that boost business growth. Elijah is driven by his love for state-of-the-art technology and enjoys discussing topics like AI, VR/AR, and sustainability.
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