We recently released one of the most beloved and impactful reports to date: the Affiliate Performance Report.
At first glance, it might seem unfamiliar – but once you grasp how it works, it becomes a powerful time-saving tool that helps you:
Think of it as a tactical dashboard that shows you – on a daily basis – what’s changed in traffic, conversions, revenue, and conversion rate (CR).
Here’s how to get the most from it:
Go to: Statistics > AFFILIATE PERFORMANCE.
You’ll see a list of your top affiliates, sorted by number of clicks in the last 7 days.
You can select a custom date range above the table.
Each cell shows four key metrics for a specific affiliate on a specific day:
Example On The Screenshot:
Affiliate 1 on May 8, 2025:
On May 9 and 10, the same affiliate had 195 and 177 clicks respectively.
Total Column
The “Total” column aggregates these metrics for the selected period.
E.g. May 8–14:
⚠️ Note: Only “Approved” conversions are currently included. A filter for other statuses (e.g., “Hold” or “Declined”) is coming soon.
Let’s actually start with an objective: let’s say, we want to see if the traffic of a certain affiliate has dropped recently. And we want to know this for all of our top-affiliates.
Here’s where the report gets powerful: cell coloring reveals trends at a glance – no need to read the numbers.
Start by selecting:
Highlight mode: Compare within one row
This mode compares each affiliate’s daily performance against their own best and worst days.
Back to our example
Let’s take a look at the data one more time, this time paying attention to the colors of the cells:
Affiliate 1’s highest click day = 300 (green).
The following days (e.g., 125 clicks) might show as light or dark red depending on how much lower they are than 300.
This lets you quickly spot a drop without even reading the values.
There’s a ton of insights you can gain by just looking at the report:
We can see that on May 14 all cells are red. It means that on that day there was a network-wide drop in affiliate traffic. Or we can see that compared to May 8th, the affiliate in the first row has had a significant drop in traffic: the last 4 days are all colored red.
These are just some examples. You can tweak dates to look at a larger timescale (up to one month), or use filters, to get more insights.
🎯 Important Note: Color Interpretation Is Per Affiliate
It’s crucial to understand that in “Compare within one row” mode, the report compares values within each row individually.
That means:
Back to the example. Let’s take a look at two affiliates now:
Wait – 125 is more than 115, so why is the higher number red?
Because:
This color logic makes it easy to judge relative performance trends without comparing affiliates directly.
📌 Just remember: in this mode, coloring reflects each affiliate’s performance relative to themselves, not to others.
Switch to: Highlight mode: Compare all cells.
Now, the coloring reflects values across all affiliates
Let’s take a look at how the report changes when we change the coloring mode:
Almost all the cells are red now! That’s because Affiliate 1’s 300-click day is the highest across the board, thus it’s green. Other affiliates with lower values (e.g., 100–150 clicks) are red – even if that’s a great day for them individually.
This tells us, for example, that the difference between the report’s “top dog” and all others is quite significant.
This is ideal for spotting top overall performers or outliers.
Tailor your view with filters for:
Also, use the “Sort and highlight by” dropdown to change the key metric:
Want to analyze by Conversions or Revenue instead of Clicks? Just switch it.
This report is designed to make affiliate performance management intuitive and fast. You can now identify trends, anomalies, and outliers in seconds.
What will you uncover with this report?
Start exploring – and let the data do the talking.
Written by
Elijah is an experienced Product Manager with a deep passion for technology and innovative solutions. With a strong background in B2B SaaS and affiliate marketing, he excels at transforming complex ideas into actionable strategies that boost business growth. Elijah is driven by his love for state-of-the-art technology and enjoys discussing topics like AI, VR/AR, and sustainability.
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