Before we move further, let us briefly review what Smartlinks are and why they matter in affiliate marketing.
Smartlink is a URL link that contains multiple offers and serves to distribute traffic to the correct offer based on detailed targeting, such as traffic source, geo, browser, device, operating system, etc.
In other words, affiliates can send traffic to a single Tracking URL without choosing a specific offer. The Smartlink algorithm detects offers with the highest EPC potential among those that match the targeted audience. This distribution maximizes EPC and CR with the efficiency unachievable solely with human judgement.
In our side-by-side tests with a vast amount of real traffic, new Smartlinks’ logic showed an enormous improvement compared to the previous version: up to five times higher conversion rate and up to twice higher EPC. Further, in some tests EPC from Smartlinks turned out to be higher than traffic sent to offers manually chosen by affiliates.