Updates — 08 May 2023
Affise Enables BI Integration Service With Data Fusion
For business owners and marketers who build an advertising strategy on data, making more data-driven decisions, and collecting and analyzing data from multiple sources are the most significant challenges. When a new problem arises, the solution is usually to provide a marketer with the applicable data, leaving it to him to decide what action to take. Thus, the more innovative the performance marketing industry becomes, the more difficult it is to deal with large amounts of data.
Affise is rising to the challenge by turning Big Data into an easy-to-use instrument with the help of our effective BI integration service Data Fusion. Data Fusion is a real-time delivery service which transfers all the data from Affise to your AWS and Google accounts, integrating data across multiple sources into a single view. Once the integration is established, the data can be sent to such leading-edge BI tools as Google Data Studio, Power BI, Oracle BI, and Tableau, to name a few. Data management has never been easier.
What about Business Intelligence?In the digital age, 80% of global data is still unstructured and hard to process, and only 50% of the available information in companies is used for decision-making. In response, Business Intelligence takes over data processing by enabling an automatic mechanism of collecting, analyzing and converting Big Data into all-encompassing, actionable reports for smart decision-making. As a result, the feature has improved our client’s outcomes significantly.
With state-of-the-art BI tools and services, marketers can:
Affise Marketplace contains a range of leading services for performance marketing, among which Affise’s customers can find plugins to transfer the data to Amazon Simple Storage Service and Google Cloud Platform. Once you are using Affise, you can contact your account manager to activate the necessary plugin, fill out the form, collect, store, and analyze the information on your advertising campaigns in one place with the help of BI tools.
Now, all your business data is stored in one place. But what to do with those vast datasets? This is precisely the moment when Business Intelligence comes into play. Such BI tools, such as Data Studio, Power BI, Tableau, and others, analyze various datasets and provide a well-rounded picture of the advertising activity through visualization, which, in turn, results in predicting long-term performance and building a business strategy.
Let’s take a closer look at how to create enlightening, easy-to-understand, easy-to-share dashboards and reports with Google Data Studio.
2. Fill in GCS Target Path with an appropriate file path and tap on ‘Connect’ button.
3. It’s high time to tell your data story through various widgets! Navigate to Explorer and get business insights immediately:
5. Data Studio allows you to utilize and blend data from various sources within one report. With comprehensive reports, you will predict market trends and will be two steps ahead of your competitors.
Performance Report based on Affise Data
In case you use BigQuery, you need to select the resource, create a dataset and table, before uploading data from the cloud. While creating the table, choose the necessary file and add the relevant fields:
Field Types:
String – a sequence of characters
Timestamp – encoded information identifying when a certain event occurred. BigQuery will convert the code into the appropriate format.
Numeric – anything containing numbers only.
Marketers must work harder and harder to keep up with market trends in today’s competitive, ever-changing markets and ever-increasing amounts of data. With Data Fusion, you will convert your data into actionable reports, make decisions faster, and become the one who sets trends in the marketplace.
If you require any further information on DataFusion – feel free to contact support@affise.com or ask your account manager.
Written by
Affise Academy
Affise is a partner marketing platform for brands, advertisers and agencies to scale via all possible performance marketing channels. Synergy of technology and our long standing experience lets you expand your partnerships, automate every step of the campaign lifecycle and make data-driven decisions.
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