In the high-stakes world of iGaming, success isn’t just about having data—it’s about having the right data at your fingertips. While basic metrics like clicks, conversions revenue and payout tell part of the story, leading iGaming affiliate networks and operators know that the real magic happens when you can track and analyze industry-specific KPIs that truly matter to your business.
Remember the days of jumping between multiple platforms to piece together your GGR calculations? Or the frustration of explaining to affiliates why they can’t see Reg2Dep and FTDs in their affiliate panel? Those days are becoming history as Affise introduces tools for more sophisticated analytics approaches.
Think of custom formulas as your analytics Swiss Army knife. Want to track the relationship between unique clicks and players registration? Need to monitor the player NGR? Or perhaps you’re looking to create your own unique performance metrics that give you an edge over competitors?
The possibilities are endless. One of our partners, a leading European casino operator, recently shared how they used custom formulas to identify sub IDs with the highest registration-to-deposit CR. By creating a custom Reg2Dep metric breaking it down by sub IDs, they optimized their acquisition strategy to focus on sources that provided highest ROI.
What makes custom metrics particularly powerful for iGaming clients is their adaptability. Whether you’re:
You can build exactly what you need, while maintaining full control over what data is visible to affiliates.
But having powerful metrics is only half the battle. The real game-changer comes from having these insights front and center where you need them. This is where smart dashboards enter the picture.
Imagine starting your day with an instant snapshot of your operation’s pulse:
All these insights and more, available at a glance, customized to your specific needs.
Custom metrics aren’t just for administrators – they’re a powerful tool for your affiliates too. You can share the metrics that matter most to your partners in two strategic locations:
Combined with white label options and customizable affiliate panel design, these features transform your affiliate program into a powerful marketing tool. The results speak for themselves:
Our data shows that over 15,000 affiliates are already leveraging custom metrics to optimize their campaigns and drive better results.
Ready to take your affiliate program to the next level?
A leading Malta-based operator transformed their monitoring capabilities using custom formulas and smart dashboards. They reduced issue detection time from days to hours for critical metrics like click-to-registration conversion rate drops. By displaying custom conversion metrics prominently on their dashboard, they could spot and address problems before they impacted revenue.
An iGaming affiliate network faced a challenge: their advertiser didn’t provide NGR and GGR data through standard S2S integration. Their solution? Using custom formulas to calculate these values from basic ‘deposit’ and ‘bet’ events. This innovative approach gave them a competitive edge – they could now offer affiliates crucial NGR and GGR metrics that other networks couldn’t provide. The result: a more attractive affiliate program that stood out in the market.
While we’ve highlighted iGaming use cases, the true power of custom metrics lies in their versatility. Businesses across all verticals are using them to track their unique KPIs:
Whatever metric drives your business success, you can now track it prominently on your dashboard.
The iGaming operators and affiliate networks who thrive in tomorrow’s market will be those who can best understand and act on their data today. Custom formulas and smart dashboards aren’t just tools—they’re the foundation of a more data-driven, efficient, and profitable operation.
Ready to revolutionize your iGaming analytics? Let’s talk about how these tools can transform your operation.
Written by
Dmitry is a product manager with an interest in technology and affiliate marketing. He is passionate about improving products through a customer-centric, data-driven approach. In his free time, he enjoys traveling and reading.
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