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Affise Unleashes Advanced Targeting : Master Your Affiliate Marketing Traffic Affise Unleashes Advanced Targeting : Master Your Affiliate Marketing Traffic

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Affise Unleashes Advanced Targeting : Master Your Affiliate Marketing Traffic

In the competitive world of affiliate marketing, precision is the ultimate advantage. Every click, every impression, and every conversion hinges on reaching the right audience with the right offer. At Affise, we are relentlessly focused on empowering you with the most advanced tools to achieve superior campaign optimization and control.

Today, we are thrilled to unveil a monumental update to our platform: a powerful suite of new targeting capabilities and a significantly improved interface. This isn’t just an incremental improvement; it’s a game-changer designed to give you unparalleled control and flexibility over your traffic flows, opening up possibilities for your performance marketing that were once beyond reach.

Why Advanced Traffic Control Matters for Your Campaigns

You understand that not all traffic is created equal. Whether you’re navigating complex compliance landscapes, optimizing for specific user segments, or simply ensuring your ad spend reaches genuine prospects, the ability to precisely filter and route traffic is critical. This new Affise release provides you with the robust toolkit you need to manage even the most intricate traffic scenarios with confidence and boost your affiliate marketing performance.

Explore Affise’s New Targeting Features: Ultimate Command Over Your Traffic

We’ve integrated a comprehensive set of targeting features that work together to give you ultimate command over your campaigns:

  1. Expanded Audience Control & Granular Filtering: Go beyond basic targeting. Our new options allow you to define your audience with incredible detail, enhancing your affiliate traffic targeting:
Expanded Audience Control & Granular Filtering
  • User-Agent Targeting: Pinpoint users based on their full User-Agent strings.
  • Device Model, ISP, & Browser Versions: Achieve granular control by targeting specific device models (e.g., Samsung Galaxy S23), Internet Service Providers (e.g., Facebook), and browser versions (e.g., Chrome 131), complete with multi-select and exclusion options.
  • Referrer Filtering: Easily manage your traffic sources by whitelisting or blacklisting specific referrers, ensuring only desired traffic reaches your offers.

2. Intelligent Traffic Blocking & Automated Protection: Protect your campaigns from unwanted or low-quality traffic with smart, automated defenses, ensuring higher traffic quality:

    • Intelligent Blocking: Implement new filters to automatically block traffic without an ISP, without a referrer, or IPv6 traffic, helping you maintain optimal traffic quality.
    • Automated Bot Protection: A built-in list will now automatically identify and filter out known bot crawlers from major platforms (like Facebook, Google, Twitterbot, LinkedInBot, TikTok, and more!), ensuring your campaigns are seen by real users. This is crucial for bot traffic filtering.

3. Redesigned & Intuitive Targeting Interface: We’ve not only added powerful new targeting fields but also completely redesigned the targeting section for a smoother, more intuitive setup process. Essential targeting options are now more prominent, while advanced settings are neatly organized and easily accessible, allowing you to focus on what matters most for your campaigns without getting bogged down.

4. Advanced Targeting Group Management: For those managing complex traffic strategies, these features are a game-changer for targeting groups:

Advanced Targeting Group Management
  • AND/OR Conditions: Build highly sophisticated rule sets within your targeting groups using powerful AND/OR logic.
  • Named Targeting Groups: Easily identify and organize your different traffic flows by giving each targeting group a custom name.
  • Unique URLs per Targeting Group: Generate distinct tracking URLs for each targeting group, simplifying sharing and management for diverse traffic sources.
  • Enable/Disable Targeting Groups: Gain full control over your active flows by easily enabling or disabling individual targeting groups as needed.

Real-World Application: Dynamic Landing Page Segmentation

Let’s illustrate the power of these new capabilities with a practical example. Imagine you want to segment your audience to deliver a tailored user experience, perhaps for A/B testing different landing pages or optimizing content based on user behavior. With Affise’s enhanced conditional redirects, you can achieve this with ease.

Scenario: You want to send users running Chrome browser versions below 122 OR those with a referrer other than google.com to a specific “special offer” page. All other users should land on your main website page.

Here’s how you can set up this dynamic content delivery using our new advanced targeting:

  1. Create Your Primary Targeting Group:
    • Start by creating a new targeting group and name it “Special Offer Page” for clear identification.
    • Crucially, set the ‘Condition settings’ to OR. This allows traffic to match if either of your specified conditions is met.
    • Under ‘Browser Version’, select ‘Chrome’ and set the condition to <= 122.
    • Next, add google.com to the ‘Referrer’ field and activate the ‘Exclude’ option. This ensures users coming from any referrer except Google will match this condition.
    • Click + Targeting group URL and specify the URL for your “Special Offer Page”.
  2. Set Up Your Fallback Targeting Group:
    • Create a second targeting group and name it “Main Website Page”. This will serve as your default traffic destination for users who do not match the conditions in your “Special Offer Page” group.
    • Add the landing page URL for your main website by clicking the + Targeting group URL button.

This precise traffic segmentation allows you to optimize user journeys, enhance conversion rates, and deliver highly relevant experiences. The flexibility of AND/OR conditions combined with granular filtering options empowers you to execute sophisticated traffic routing strategies that were previously complex or impossible.

Unlock New Possibilities for Campaign Success

These powerful new targeting fields, combined with the streamlined interface and advanced group management, provide unprecedented flexibility. You can now tailor your campaigns to very specific audience segments with greater ease and precision than ever before. This update empowers you to implement sophisticated traffic filtering strategies, optimize your traffic flows, and maximize your campaign effectiveness in ways that truly set you apart in performance marketing.

Ready to take your campaigns to the next level? Log in to Affise today and explore these exciting new features to master your affiliate marketing traffic!

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Dmitry Hodosok

Written by

Dmitry is a product manager with an interest in technology and affiliate marketing. He is passionate about improving products through a customer-centric, data-driven approach. In his free time, he enjoys traveling and reading.

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