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Affise enters BI era with Data Fusion

Updates — 05 Sep 2019

BI Integration Service
Data Fusion

Affise enters BI era with Data Fusion

For marketers, who build an advertising strategy on data, making more data-driven decisions, collecting and analyzing data from multiple sources are the most significant challenges. When a new problem arises, the solution to the problem is usually to provide a marketer with the applicable data, leaving it to him to decide what action to take. Thus, the more innovative the performance marketing industry becomes, the more difficult it is to deal with large amounts of data.

Affise is rising to the challenge by turning Big Data into an easy-to-use instrument with the help of our brand-new BI integration service Data Fusion. Data Fusion is a real-time delivery service, which transfers all the data from Affise to your AWS and Google accounts, integrating data across multiple sources into a single view. Once the integration is established, the data can be sent to such leading-edge BI tools, as Google Data Studio, Power BI, Oracle BI, Tableau, to name a few. Data management has never been easier!

Affise enters BI era with Data Fusion

Business Intelligence Comes In

In the digital age, 80% of global data is still unstructured and hard to process, and only 50% of the available information in companies is used for decision-making. In response, Business Intelligence takes over data processing by enabling an automatic mechanism of collecting, analyzing and converting Big Data into all-encompassing, actionable reports for smart decision-making. With state-of-the-art BI tools and services, marketers can:

  • Get the full picture of customer’s performance;
  • Assess the efficiency of your marketing;
  • Predict future advertising trends;
  • Find growth areas and forecast risks;
  • Be independent and self-sufficient.

How to set up real-time data