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Updates — 18 Oct 2022

Affise Enables BI Integration Service With Data Fusion

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How To Manage Data Fusion Using Affise BI Integration Service

For business owners and marketers who build an advertising strategy on data, making more data-driven decisions, and collecting and analyzing data from multiple sources are the most significant challenges. When a new problem arises, the solution is usually to provide a marketer with the applicable data, leaving it to him to decide what action to take. Thus, the more innovative the performance marketing industry becomes, the more difficult it is to deal with large amounts of data.

Affise is rising to the challenge by turning Big Data into an easy-to-use instrument with the help of our effective BI integration service Data Fusion. Data Fusion is a real-time delivery service which transfers all the data from Affise to your AWS and Google accounts, integrating data across multiple sources into a single view. Once the integration is established, the data can be sent to such leading-edge BI tools as Google Data Studio, Power BI, Oracle BI, and Tableau, to name a few. Data management has never been easier.

bunnerWhat about Business Intelligence?

In the digital age, 80% of global data is still unstructured and hard to process, and only 50% of the available information in companies is used for decision-making. In response, Business Intelligence takes over data processing by enabling an automatic mechanism of collecting, analyzing and converting Big Data into all-encompassing, actionable reports for smart decision-making. As a result, the feature has improved our client’s outcomes significantly.

With state-of-the-art BI tools and services, marketers can:

  • Get the full picture of the customer’s performance;
  • Assess the efficiency of your marketing;
  • Predict future advertising trends;
  • Find growth areas and forecast risks;
  • Be independent and self-sufficient.

 

Raw click and conversion data fed into deep analytics tools through Data Fusion allow us to predict the behavior of advertiser's offers in the shortest possible time and work closely with media buyers to improve rates of CR and ROI by 2-3x

 

How to set up real-time data streaming

Affise Marketplace contains a range of leading services for performance marketing, among which Affise’s customers can find plugins to transfer the data to Amazon Simple Storage Service and Google Cloud Platform. Once you are using Affise, you can contact your account manager to activate the necessary plugin, fill out the form, collect, store, and analyze the information on your advertising campaigns in one place with the help of BI tools.

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What’s next?

Now, all your business data is stored in one place. But what to do with those vast datasets? This is precisely the moment when Business Intelligence comes into play. Such BI tools, such as Data Studio, Power BI, Tableau, and others, analyze various datasets and provide a well-rounded picture of the advertising activity through visualization, which, in turn, results in predicting long-term performance and building a business strategy.

Building a Google Data Studio Dashboard

Let’s take a closer look at how to create enlightening, easy-to-understand, easy-to-share dashboards and reports with Google Data Studio.

  1. On the Google Data Studio home page, create a new Data source:

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2. Fill in GCS Target Path with an appropriate file path and tap on ‘Connect’ button.

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3. It’s high time to tell your data story through various widgets! Navigate to Explorer and get business insights immediately:

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  1. For your convenience, you can start your data journey with one of the built-in report templates from Google Data Studio Gallery:

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5. Data Studio allows you to utilize and blend data from various sources within one report. With comprehensive reports, you will predict market trends and will be two steps ahead of your competitors.

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Performance Report based on Affise Data

Connect to BigQuery

In case you use BigQuery, you need to select the resource, create a dataset and table, before uploading data from the cloud. While creating the table, choose the necessary file and add the relevant fields:

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Field Types:

String – a sequence of characters

Timestamp – encoded information identifying when a certain event occurred. BigQuery will convert the code into the appropriate format.

Numeric – anything containing numbers only.

To Sum Up: BI helps to operate in a market of constant challenges

Marketers must work harder and harder to keep up with market trends in today’s competitive, ever-changing markets and ever-increasing amounts of data. With Data Fusion, you will convert your data into actionable reports, make decisions faster, and become the one who sets trends in the marketplace.

If you require any further information on DataFusion – feel free to contact support@affise.com or ask your account manager.

Start using BI Service Data Fusion to manage all of your data accurately

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Veronika Avdevich

Written by

Product Manager

Veronika is a Product Manager, whose vision is based on gutsy and innovative solutions. She perceives the market as a source of inspiration and uses this inspiration to break new ground in addressing the complex product challenges. She is a person who combines an innate love of art and obsession with analytics and uses this mix as a nurturing ground for new ideas.

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