{"id":52567,"date":"2024-06-13T20:42:00","date_gmt":"2024-06-13T17:42:00","guid":{"rendered":"https:\/\/affise.com\/?p=52567"},"modified":"2025-12-02T12:22:59","modified_gmt":"2025-12-02T09:22:59","slug":"%d0%b8%d0%bd%d1%82%d0%b5%d0%b3%d1%80%d0%b0%d1%86%d0%b8%d1%8f-%d0%b8%d0%bd%d1%84%d0%bb%d1%8e%d0%b5%d0%bd%d1%81-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0-%d0%b2-%d1%81%d1%82%d1%80","status":"publish","type":"post","link":"https:\/\/affise.com\/ru\/blog\/integrating-influencer-marketing-media-buying-strategies\/","title":{"rendered":"\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52567\" class=\"elementor elementor-52567 elementor-52516\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-197a949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"197a949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-176d5fa\" data-id=\"176d5fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bdaf8e elementor-widget elementor-widget-text-editor\" data-id=\"7bdaf8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">\u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043b\u0438\u044f\u043d\u0438\u044f) \u0441\u0442\u0430\u043b \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e&nbsp;<\/span><a href=\"https:\/\/affise.com\/ru\/brands\/\" target=\"_blank\">\u0431\u0440\u0435\u043d\u0434\u044b<\/a><span style=\"font-weight: 400;\">&nbsp;\u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u043b\u0430\u0434\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432 \u0441 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0438 \u043f\u0440\u0435\u0434\u0430\u043d\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445, \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u043e\u0432\u0435\u0440\u0438\u044f. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430 \u0441\u0442\u0430\u043b\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0445\u0441\u044f \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u043c\u0438 \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u043c\u0438\u0440\u0435.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041c\u044b \u0443\u0436\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 <\/span><a href=\"https:\/\/affise.com\/ru\/blog\/stuck-at-1-million-how-to-scale-your-media-buying-business-strategies\/\"><span style=\"font-weight: 400;\">\u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433<\/span><\/a><span style=\"font-weight: 400;\">, \u0438 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u043b\u0438 <\/span><a href=\"https:\/\/affise.com\/ru\/blog\/mastering-media-buying-in-the-igaming-industry-strategies-trends-and-analytics\/\"><span style=\"font-weight: 400;\">\u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430<\/span><\/a><span style=\"font-weight: 400;\">. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0441\u0438\u043b\u0443 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432 \u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a63740 elementor-widget elementor-widget-heading\" data-id=\"6a63740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a305f36 elementor-widget elementor-widget-image\" data-id=\"a305f36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"852\" height=\"496\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2024\/06\/scheme_2-1.png\" class=\"attachment-large size-large wp-image-52572\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dddf30 elementor-widget elementor-widget-text-editor\" data-id=\"4dddf30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0412\u043b\u0438\u044f\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043b\u044e\u0434\u0438 (\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b) &#8212; \u044d\u0442\u043e \u043b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u0443\u044e \u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a Instagram, YouTube, TikTok \u0438 Twitter. \u042d\u0442\u0438 \u043b\u044e\u0434\u0438 \u0447\u0430\u0441\u0442\u043e \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u0443\u044e \u043d\u0438\u0448\u0443 \u0438\u043b\u0438 \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0437\u043d\u0430\u043d\u0438\u0439, \u0431\u0443\u0434\u044c \u0442\u043e \u043c\u043e\u0434\u0430, \u043a\u0440\u0430\u0441\u043e\u0442\u0430, \u0444\u0438\u0442\u043d\u0435\u0441, \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f, \u0435\u0434\u0430 \u0438\u043b\u0438 \u0441\u0442\u0438\u043b\u044c \u0436\u0438\u0437\u043d\u0438. \u0418\u0445 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u044b\u0439 \u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0435\u0437\u043e\u043d\u0438\u0440\u0443\u0435\u0442 \u0441 \u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u0432\u044b\u0437\u044b\u0432\u0430\u044f \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02a6a1 elementor-widget elementor-widget-heading\" data-id=\"e02a6a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223bab elementor-widget elementor-widget-text-editor\" data-id=\"f223bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"margin-bottom: 30px;\"><li style=\"font-weight: 400; margin-bottom: 10px; line-height: 1.7;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>\u0410\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u044c<\/b>: <\/span><span style=\"font-weight: 400;\">\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442\u0441\u044f \u043a\u0430\u043a \u043f\u043e\u0434\u043b\u0438\u043d\u043d\u044b\u0435 \u0438 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043b\u044e\u0434\u0438 \u0432 \u0441\u0432\u043e\u0438\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430\u0445. \u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u044f \u0441 \u043d\u0438\u043c\u0438, \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0438 \u043f\u043e\u0434\u043b\u0438\u043d\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0441\u0432\u043e\u044e \u0438\u0434\u0435\u044e \u0432 \u0431\u043e\u043b\u0435\u0435 \u0438\u0441\u043a\u0440\u0435\u043d\u043d\u0435\u0439 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u0435.<\/span><\/li><li style=\"font-weight: 400; margin-bottom: 10px; line-height: 1.7;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>\u041e\u0445\u0432\u0430\u0442 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/b>: <\/span><span style=\"font-weight: 400;\">\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0438 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0447\u0430\u0441\u0442\u043e \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u043a\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0435 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<\/span><\/li><li style=\"font-weight: 400; margin-bottom: 10px; line-height: 1.7;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>\u0426\u0435\u043b\u0435\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/b>: \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u0438 \u043d\u0438\u0448\u0435\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043a \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0431\u0443\u0434\u044c \u0442\u043e \u043c\u0438\u043b\u043b\u0435\u043d\u0438\u0430\u043b\u044b, \u043b\u044e\u0434\u0438, \u0443\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u043c\u043e\u0434\u043e\u0439 \u0438\u043b\u0438 \u0444\u0438\u0442\u043d\u0435\u0441\u043e\u043c.<\/span><\/li><li style=\"font-weight: 400; margin-bottom: 10px; line-height: 1.7;\" aria-level=\"1\"><b>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/b>: <span style=\"font-weight: 400;\">\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b &#8212; \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0443\u043c\u0435\u044e\u0449\u0438\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445. \u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u044f \u0441 \u043d\u0438\u043c\u0438, \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u044d\u0441\u0442\u0435\u0442\u0438\u043a\u0435 \u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c1a02 elementor-widget elementor-widget-heading\" data-id=\"02c1a02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u0435\u0434\u0438\u0430\u0431\u0430\u0438\u043d\u0433\u0430<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb0e1d elementor-widget elementor-widget-image\" data-id=\"1bb0e1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"496\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2024\/06\/scheme_1-1-1.png\" class=\"attachment-large size-large wp-image-52577\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1bb9a elementor-widget elementor-widget-text-editor\" data-id=\"ce1bb9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"margin-bottom: 30px;\"><li style=\"font-weight: 400; margin-bottom: 10px; line-height: 1.7;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432<\/b>: \u043f\u0435\u0440\u0432\u044b\u043c \u0448\u0430\u0433\u043e\u043c \u0432 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430. \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043a\u0430\u043a \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u043c \u0438 \u0446\u0435\u043b\u044f\u043c \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430.<\/span><\/li><li style=\"font-weight: 400; margin-bottom: 10px; line-height: 1.7;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e<\/b>: \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0432\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 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\u0441\u0438\u043b\u0443 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432, \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430, \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438 \u0443\u0441\u043f\u0435\u0445\u0430.<\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043b\u0438\u044f\u043d\u0438\u044f) \u0441\u0442\u0430\u043b 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