Do you want to take the absolute maximum out of the Holiday season sales? You know, it’s the most wonderful time of the year for affiliate marketing too!
The US National Retail Federation expects online and other non-store sales to increase between 11 and 14%, up from $146,5 billion, in 2018, to $162,6 – $166,9 billion this year during the festive period. A considerable percentage of those numbers could be a contribution of affiliates doing their part.
But how to coordinate the promotion schedule to get all the benefits? Who is your best affiliate for Christmas? How to divide your budget and not lose thousands of dollars in profit due to fraud?
Brands and affiliate networks should be exploiting every possible channel on Christmas. So, we put a list of tips for you to get on top of the Affiliate Sales mountain.
Knowing that you offer seasonal promotions will help an affiliate better prepare their advertising campaigns. Therefore, plan everything early at the beginning of autumn and inform your partners in advance. Announcements of start and end dates of promotions will let affiliates set up the timing of ads accordingly.
For publishers and other affiliates it’s essential to have a tool that will allow them to be ready for dynamic changes in seasonal promotions and will automatically provide the necessary numbers and data on offers.
PROtip: Offers Schedule feature at Affise greatly simplifies affiliate offer management for brands and networks. This tool is designed to activate promotions at a specific time and enable or stop ad campaigns as per individual calendar.
In the Holiday season, you should choose the most trusted affiliates, who also proved they could bring more leads. A stable and smooth flow is of higher priority in this period, and the ability of affiliate marketer to stand out from many glaring Christmas campaigns will be most valuable in these circumstances.
Moreover, from year to year, more people made their orders from mobile devices. In this regard, you should consider making business with those who had the best results in mobile sales.
Another factor for success during the Holiday season will be your unique reward system for affiliates. Feel free to expand your budget on Christmas, but do it systematically and wisely. Make a strategic plan to increase the affiliate’s payout after they achieve definite goals. For example, after the affiliate reaches a certain number of conversions through time, his payout per conversion will increase twice.
Such a reward system will boost the overall productivity of affiliates during a short period. And don’t forget to announce your affiliate program on your website to attract more partners!
PROtip: Affise’s Commission Tiers feature helps you create tiered commission structure and automatic payouts’ calculations. You can easily set all the needed variables for your affiliate reward system, and the tool will do all the rest for you.
At the moment when all the festive heat begins, it’s vital not to leave affiliates with any questions about your promotions. You would probably need to engage more staff than you used to in order to address all unclear moments. All issues about offers, special deals or affiliate programs must be resolved by your managers ASAP. Without well-established and strong communications, you risk losing a considerable chunk of profit.
PROtip: keeping in touch with all partners is much easier when they are all in one place at a single click distance. Affise’s Dashboard and Admin Panel gives you the ability to notify certain group of affiliates about newest offers or any sudden changes quickly, as well as to communicate with them using a single platform.
Christmas promotional campaigns may differ each year. You can’t trust previous experience only and wait for the same or even higher results. It’s necessary to monitor all affiliate activities of the festive season through the regular statistical and analytical reports. Also, you need to quickly optimize your programs or promotions if something suddenly goes wrong.
BEWARE! Through the Christmas period, the Ad Fraud problem escalates enormously.
PROtip: Affise will help you a lot in all of this! We provide not only a wide range of statistical reports and analytical metrics for effective optimization of affiliate programs, but also some of the most reliable anti-fraud solutions in the world!
Don’t miss the sweet piece from the festive table! Use our tips, and you will undoubtedly achieve even more Christmas affiliate marketing sales! Besides, the Affise platform, as you can see, can help your business a lot in this ride.
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