Tips & Guides — 07 Nov 2023
In-App Events: Understanding Their Significance and Tracking
Traditionally, the success of a mobile app was often measured by the number of installations it amassed. However, the mobile landscape has undergone a profound transformation. It’s no longer sufficient to have users merely download your app; you want them to keep returning, engage with your app’s features, and ideally, become loyal customers.
In-app events are specific actions or sequences of actions performed by users within a mobile application. These actions can vary widely, from completing a game level to watching an ad or adding a product to the cart. They offer valuable insights into user behavior, preferences, and how users interact with your app.
App developers keep a watchful eye on these activities, using them as valuable instruments to enhance the user experience, boost user engagement, assess performance, and identify patterns in user behavior.
Common examples of in-app events:
By tracking user actions, developers can gain insights into how users engage with their app, which features are popular, and which ones need improvement. This information can be used to make data-driven decisions on app optimization and enhancing the user experience.
The rationale behind monitoring in-app events typically aligns with specific business objectives. Nonetheless, some prevalent motivations include:
Thus, you can get the following benefits from using in-app events:
To craft in-app events that keep users engaged and satisfied, follow these steps:
We’ve explored the concept of in-app, its significance, and the process of crafting them. The next step is implementing the tool and optimizing with its help. Discover how to achieve this with Affise MMP.
In-app events serve as a rich data resource for comprehending user interactions within your mobile app. By meticulously monitoring these events, you can align them with predefined Key Performance Indicators (KPIs) to determine their impact on enhancing ad revenue and expanding your customer pool.
Affise’s Mobile Measurement Platform is an innovative solution for digital marketers, enabling them to monitor in-app events, enhance their campaigns, and increase their earnings. When advertisers provide data on events such as purchases or level achievements, Affise MMP can assist in identifying the users responsible for these actions, be it making purchases or reaching the highest levels.