It goes without saying, that nowadays the promotion of products is becoming more about big-data analysis. It is no longer enough to track impressions, clicks, conversions and keep an eye on CR in case you want to anticipate the behavior of prospective customers and go beyond their expectations. To keep up with the time and industry requirements you need more efficient tools to incorporate into your working processes. That is why, we would like to share an overview on Comparison Report, the newest feature at Affise, that will turn into an indispensable instrument while building your advertising strategy.
Applying comparative analysis to the advertising campaigns serves to:
With the Comparison Report predictive analytics has become the present, not the future.
With a few clicks specify the comparative periods, use the necessary filters and the relevant fields, and get a comprehensive analysis, on the basis of which you can achieve and even exceed performance benchmarks.
Sounds simple, right? So does the usage! In Compare periods area you need to choose upper value and lower value – in order to correlate the performance indicators. Filter by offer, advertiser, affiliate so that you can get the relevant report. The preset option saves time and it will further simplify the procedure. The last but not the least – you can compare all the most important indicators and metrics, such as clicks, conversions, earnings and etc., as well as their possible combinations.
*Note that both periods you compare should contain data and at least one field should be chosen so that a comparison report could be created.
By selecting the short or long periods of time you can observe regularities and manage rates regarding the way forward. Evaluate the results and focus on what really matters.
If you require any further information on the comparison report – feel free to contact firstname.lastname@example.org or ask your account manager.
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