Tips & Guides — 25 May 2022
Trends 2020 from Industry Experts
We’re already two feet in 2020, which means that all the 2019 results were summed up and industry changes were evaluated. What’s left – is to predict how all these changes would affect the upcoming year (and a new decade!) for affiliate marketers and highlight the future growth directions of the industry.
In our Affiliate Network Insider interview series we always ask top industry leaders about their predictions for the upcoming year, and what marketers should keep an eye on. Let’s see what they think on 2020 trends.
Moreover, we already witness the development of artificial intelligence and virtual reality in some other segments of the worldwide digital market. Due to artificial intelligence and neural networks, dating sites will become even more focused on the needs and demands of the audience. AI more and more makes the opportunity to simultaneously adapt the offered content to the needs of any user in real-time. That is a great piece of news because dating users are highly motivated to find the best match as soon as possible.
VR, in its turn, in a perspective of 5-8 years, will be able to make international dating closer to people: no matter where your match is located, you will be able to meet him or her without the need to travel and, in a format that will make your long-distance or international online date as real as never before. Therefore, it is likely that in the near future people, due to the VR technologies will be able to meet each other, even while being on different continents”.
Looking back at the year 2019 we can definitely say that ad fraud has drawn more attention than in any previous year before. International giants from all industries – IT, retail, marketing, development – have started to admit that ad fraud is not just a problem for game developers or advertising agencies. The world has finally turned to recognizing the trouble and scale of loses that are caused by fraudsters. The numbers of lost ad budgets have reached such crazy levels that it’s almost impossible to keep a blind eye on the issue.
I believe that in 2020 more and more companies who cares on the quality of their traffic will trust independent SaaS anti-fraud providers. Вecause ad fraud is developing so rapidly, it requires constant attention and data analytics, special teams and professionals. So it’s better to find a solution provider that devotes his constant attention to fraud fight and is 100% concentrated on fighting malicious activities in ad traffic. SaaS solutions are predicting fraud patterns and technologies – they analyse enormous amount of data (thanks to ML of course) and they predict where fraudsters are turning their heads to. An independent anti-fraud solution means that it takes noone’s side and it will always be impartial with results. Marketers have to always keep that in mind – find an independent solution, it will be a better protection to your ad budgets”.
No matter what a new decade holds for us, we are sure that performance marketing will continue to evolve and thrive. We expect that 2020 will be the year full of changes as the industry gets smarter, more strategic, and transparent. And we’ll keep adapting to all these changes like we did before, and make our best to take online advertising experience to the qualitatively new level.
Written by
Head of PR and Marketing Communications
Anastasia Zaichko is a creative B2B marketer, passionate about helping companies achieve their sales, growth and visibility objectives. Weekdays she's all about identifying new opportunities for marketers to grow and get more value from affiliate channel. Weekends include traveling, partying and instagramming about all of the above. She strongly believes in the power of content, networking and the Universe.
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