Nowadays, marketers have learned numerous ways of data tracking. Knowing how your audience interacts with your product/service or its separate elements is crucial. It will help you optimize your users’ experience and improve campaign performance.
Let’s say you’re promoting a casino’s offer. You’ll probably need to analyze the users’ performance to understand who brings more money than others, who leaves right after registration, how many registrations result in deposits or wins, or simply what specific user’s performance is within different casinos.
Event tracking is one of the most popular ways of getting more data and making more accurate decisions. You would be surprised how many promising campaigns could be saved by knowing the user’s journey!
In this regard, Affise Performance keeps providing more data analytics opportunities and introduces a new ‘Events’ statistics report.