Updates — 29 Oct 2018
It goes without saying that GEO is one of the most important settings in every ad campaign as well as crucial criteria for the performance optimization. As the accuracy of geotargeting depends on the database used to identify the user location, we are proud to announce that Affise has recently partnered with Digital Element, the best global geolocation data and service provider.
Affise selected Digital Element’s IP geolocation and intelligence solution to provide our clients with the access to best-in-class global IP datasets for ad targeting and tracking. By using Digital Element’s NetAcuity Edge technology, Affise customers are able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
Updates — 27 Apr 2021
Affise releases server parallel tracking
Almost three years passed since Google announced their solution of parallel tracking. The “blink of an eye” time reduction has
Updates — 19 Apr 2021
How to Build Marketing Strategy with Promo Codes in 2021
Perhaps, we don’t need to mention numerous studies which indicate coupons as one of the main factors that influence customers’