Updates — 29 Oct 2018
It goes without saying that GEO is one of the most important settings in every ad campaign as well as crucial criteria for the performance optimization. As the accuracy of geotargeting depends on the database used to identify the user location, we are proud to announce that Affise has recently partnered with Digital Element, the best global geolocation data and service provider.
Affise selected Digital Element’s IP geolocation and intelligence solution to provide our clients with the access to best-in-class global IP datasets for ad targeting and tracking. By using Digital Element’s NetAcuity Edge technology, Affise customers are able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
Updates — 25 Jan 2021
KPI Automation: Key to Successful Partner Program
Before launching an advertising campaign, the advertiser and agency need to build an effective partnership strategy. The essential element of
News — 29 Dec 2020
Affise 2020: The Year Wrap Up
It was challenging, but we did it! In these last days of December 2020, we are more into opening ourselves