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Updates — 29 Oct 2018
It goes without saying that GEO is one of the most important settings in every ad campaign as well as crucial criteria for the performance optimization. As the accuracy of geotargeting depends on the database used to identify the user location, we are proud to announce that Affise has recently partnered with Digital Element, the best global geolocation data and service provider.
Affise selected Digital Element’s IP geolocation and intelligence solution to provide our clients with the access to best-in-class global IP datasets for ad targeting and tracking. By using Digital Element’s NetAcuity Edge technology, Affise customers are able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.
Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
Updates — 15 Sep 2021
How to Run CPC and CPM Campaigns at Affise
Innovation has always been one of Affise’s main values. We adhere to this principle in everything: while creating a cutting-edge
Updates — 13 Sep 2021
Affise Releases Direct Tracking
Prepare for the Cookieless World with Affise Direct Tracking It’s impossible but notice annoyingly big website captions saying something like